This award goes to the business, organization, or individual that has a legacy of championing downtown by making substantial contributions to enhance the economy in the heart of Sioux Falls. 

Previous recipients include John Swedeen, Bill Baker, Mike Cooper, Jodi Schwan, SF Fire & Rescue, Larry Toll, Raven Industries, Jason Holbeck, Marv Looby, Craig Lloyd, Jim Clark, Evan Nolte, Glen & Elaine Koch, & 2023's recipients Dick & Sandy Murphy.