IHALC AI Survey
The purpose of this survey is to develop an understanding of how in-house agencies are responding to the opportunities and challenges of AI. Its findings will be published in a report and explored at a series of events. All responses will be treated as confidential and will not be attributed to specific individuals or organisations in the published findings
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Is your in-house agency currently utilising AI in its operations? *
Are you using Closed AI (ie a non-publicly accessible, proprietary AI system developed for your business) or Open AI (ie the publicly accessible version of tools such as ChatGPT)
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If you are using AI, please specify the areas or processes where AI is currently deployed:

If Other, please specify
What kind of assets have you used AI to create (even if just for tests or internal use):
If Other, please specify
Have you used AI-generated images in any live campaigns or other live work?
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Do you anticipate using AI-generated images in any live campaigns or other live work in the next 12 months?
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How important is it that consumers are made aware that images or video have been created using AI? (score from 1 to 10, with 10 as essential)
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