⭐"The reason for my call is (insert elevator pitch about your company, a value prop, and some social proof)..."

🔥"I'm not interested."

And why would they be?

I felt deflated.

I made less calls, to the point where my manager pulled me aside and said they would have to let me go unless I made some drastic changes.

Then I realized I needed to ditch the pitch, because when you're pitching you're losing.

I mean, why should someone random I'm interrupting with a cold call care about my company value props?

So instead I decided to provoke.

How?

The Mic Drop method:

⭐"The reason for my call is the second largest cost behind payroll for most companies is health benefits, which have been increasing 9-15% YoY in California.

How are you handling your second largest cost increasing that much YoY?"

🔥"We've been talking to our broker about that..."

In less than 20 seconds, I could show a CFO I knew exactly what keeps them up at night.

Instead of objections to my pitch, executives were embracing the problem.

This is a different method that turns traditional cold calls on its head.

Create dialogues instead of monologues.

Drop the mic instead of pitching.

You'll get more conversations and fewer objections.