Customer segments are well defined and company has in-depth understanding of customer pains & needs.

The Products/Services are well defined, understandable and will eliminate or reduce customer pains.

The company has cost-effective ways to acquire new customers (GET), retain them (KEEP), up-sell existing customers  and/or break into new customer segments (GROW).

The company clearly stated who paying customers are, outlined viable revenue stream(s), has a defendable pricing strategy.

The company has an accurate handle on all applicable costs: variable costs, fixed costs, capital costs/considerations and know their monthly burn rate.  They know what could kill them!  They know how to avoid it and they have or have path to net margins.

The company knows key business milestone metrics measured by revenue from customers/units and/or product development phases plus cash flow ins and outs for next 12 - 18 months. *if no revenue in next 12- 18 months ie: B2B med tech company they explain why.

The company has an aggressive plan to grow over the next 2 - 5 years and presents an exciting market opportunity.  

Team has passion, credibility, many of the core skills needed and will be able to recruit missing expertise to make this venture a success.