Fashion Forward: Your Style, Your Say!
Hey, fashion enthusiasts! Get ready to share your fashion journey with us! We're exploring how you discover and connect with niche fashion communities on social media, your trust in different micro-influencers (compared to traditional ads), and how they shape your shopping choices. Your insights will help us uncover the latest fashion trends and the power of these digital style influencers. Come join the conversation – your attention is much appreciated!
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How old are you? *
What is your gender? *
Which country do you live in? *

Discovering and Engaging with Niche Fashion Communities

On a scale from 1 to 5, how frequently do you discover niche fashion communities on social media platforms?
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Rarely
Very Frequently
What types of content or keywords would you typically search for when trying to find niche fashion communities on social media?
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When you participate in niche fashion communities, what motivates your active engagement? Please select all that apply.
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Trust and Engagement with Micro-Influencers

A micro-influencer is an authentic trendsetter on social media with a smaller yet highly engaged following, often ranging from 10,000 to 100,000 followers, providing genuine and approachable fashion inspiration.
On a scale from 1 to 5, How much do you trust micro-influencers from niche fashion communities compared to traditional fashion marketing channels? *
Not at all
Completely
Which factors contribute to your trust in micro-influencers within niche fashion communities? Please select all that apply. *
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Impact of Micro-Influencers on Purchase Decisions

On a scale of 1 to 5, to what extent do micro-influencers within niche fashion communities influence your fashion-related purchase decisions? *
Not at all
Extremely
What specific elements or actions by micro-influencers have the most significant impact on your purchasing decisions? Please select all that apply.
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General Engagement and Preferences

Which social media platforms do you primarily use to engage with micro-influencers and niche fashion communities in Europe? Please select all that apply.
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How do you usually interact with micro-influencer content within niche fashion communities? Please select all that apply.
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Required
On a scale from 1 to 5, how do you perceive the authenticity of micro-influencers within niche fashion communities?
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Not Authentic
Very Authentic
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