Consumer Research

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Consumer Research

Thanks for taking the time!

How old are you? *

Under 18

18-21

22-24

25-29

30-35

35+

What are your pronouns? *

She/Her

He/Him

They/Them

Ze/Hir

Other:

Where are you located? *

Urban area

Suburban area

Rural area

What is your education level? *

Highschool

Bachelors

Masters

Doctorate/PhD

Trade School

No formal education

Other:

Are you currently employed? *

Yes, full-time

Yes, part-time

Yes, contract work

Unemployed

What is your occupation? *

What is your current annual income bracket? *

Less than $10,000

$10,001 to $20,000

$20,001 to $35,000

$35,001 to $50,000

$50,001 to $70,000

$70,001 to $100,000

$100,001 to $200,000

above $200,001

financially dependent on my parents or family

prefer not to say

Describe your fashion style? *

What words describe your style? *

Feminine

Quirky

Edgy

Minimalist

Classic

Trendy

Eclectic

Vintage

Streetwear

Chic

Other:

Required

What inspires your fashion style? *

What or who influences your purchases *

How much do you spend on clothes a year? *

Under $200

$201 to $500

$501 to $1,000

$1,001 to $3,000

$3,001 to $5,000

$5,001 to $10,000

$10,001 +

what is the most you have spent on a single article of clothing or accessory? *

please select the option that best fits *

This describes me

This sometimes describes me

This does not describe

I prefer to shop online

I prefer to shop from more established brands

I prefer to shop from local or small businesses

I save up for items I want

I spend more money on experiences than physical goods

I shop second hand or vintage (thrifting, consignment, depop etc.)

I tend to buy fewer, more expensive items (quality vs quantity)

Are you aware of the term 'Fast Fashion' ? *

Yes

Please rank the following in terms of importance when making a purchasing decision (1 is most important) *

Sustainability

Price

Trendiness

Quality

Uniqueness

Comfort

Fit

select the answer that best fits

Applies to me

Sometimes applies to me

Does not apply to me

I support sustainable brands

I support brands that align with my values

I expect brands to speak out about social issues

I am actively trying to slow my consumption

Clear selection

Have you ever bought something because you saw it/ heard about it on... *

Yes

Instagram

TikTok

Facebook

Twitter

Clubhouse

Please leave your email if you would be willing to participate in a focus group

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