Revenue Marketing Strategy Session
This questionnaire will provide us with a basic understanding of your vision with revenue marketing. We will consider the revenue marketing strategies you're using currently, alignment of departments and any perceived challenges in scaling your pipeline generation over time.
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Email *
Target Market & Campaign Strategies
This first portion is to understand how total addressable market is aligned to your systems, processes & campaign strategies. 
Do you have personas created for your target buyers? *
Required
How have you identified your target market? *
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Have you identified accounts with the highest propensity to buy? *
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Do your accounts in your CRM have the key account insights you need to identify market fit & whether they are currently in a buying cycle? *
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Do you leverage enrichment for inbounds/net-new records? *
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If you have selected target accounts, how comfortable do you feel about your marketing efforts to penetrate target accounts? *
Required
How is your lead scoring model performing? *
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Have you identified your buyers stages (lead lifecycle) in your systems and are these stages clearly defined & leveraged? *
Required
Do you feel confident in identifying where your leads are converting and where they are stuck in the funnel?  *
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Do you run integrated/multi-channel marketing campaigns? *
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How do you structure your Marketing Budget? *
Required
Content & Enablement
This part of the assessment provides context to how your demand generation engine is fueled by content and how your teams are enabled with the appropriate messages. 
How do you decide what content to create? *
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Who distributes your content? *
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Does your sales team know how to leverage content in their deal cycles? *
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What percentage of your web content is gated? (with a form to acquire the lead in your systems) *
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Sales and Marketing Alignment & Reporting
How closely do your sales & marketing teams work together?  *
Required
How do you report on revenue? *
Required
Do you know where your deals are coming from? *
Required
A copy of your responses will be emailed to the address you provided.
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