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Cookieless Scan
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What is your current function?
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General management
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CRM management
Internal communication
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Are you aware of the 3d party cookies disappearance ?
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No
Yes. I know about it, but don't know when
Yes. I heard about it
Yes. I even know that it was postponed
Are you aware of the cookieless impact on your marketing activities?
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No
Yes. I have notions
Pretty much, but I certainly missed some potential impacts
Yes. I have made a full review of cookie-less impact on marketing & data activites in my company
What are the main cookie related challenges for you and your company in 2022?
Data collection ( ex: tag management)
Data management ( ex: consent management)
Data activation ( ex: targeting & retargeting strategies)
Data measurement & attribution ( ex: attribution modelling )
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Do you think your colleagues are aware of the cookieless consequences for them?
No
Partially
Yes
I don't know
General management
Paid media supervision
CRM management
Internal communication
Digital marketing
Website & app development
Other Owned media management
ICT
Legal
No
Partially
Yes
I don't know
General management
Paid media supervision
CRM management
Internal communication
Digital marketing
Website & app development
Other Owned media management
ICT
Legal
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