New product pricing strategy through which companies set lower prices to gain large market share is classified as____

Major sources of ideas for product development comes from _________.

Which of the following is not a characteristic of a good objective?                 

Public Relations includes –

_____________ pricing is product driven. The company designs the product, calculates expenses of making the product and then sets price.

Which of the following is not amongst the internal factors that influence the pricing decision?

Philip Kotler distinguishes the following four types of marketing  control, each involving different approaches, purposes and allocation of  responsibilities:  

At what stage of the New product development process are most new product ideas rejected?

Test marketing offers a number of benefits, which option states these benefits

An instrument for directing and coordinating whole marketing effort-

A Product line includes a group of products with which of the following features? 

The following is the functions of advertising, Except;  

………..advertising is important for mature products, it helps to maintain customer relationships and keep customers thinking about the product. 

A brand is _________

Marketing communications is used by which type of organization?

Promotional tools used to persuade resellers to carry a brand, give it shelf space and promote it in advertising is-

Which of the following is a shopping product.

The channels through which two or more people communicate directly  with each other, including face to face, on phone, via mail or even  through an internet ‘chat’ are