The Scale School Program Application
Join us in leveling up in pursuit of overachieving your revenue goals!  Please complete this application for our upcoming cohort so that we can make sure this class is going to be valuable for you as well as a mutual fit. 

The Scale School is a quarter long, 12 week program that is a hybrid of video and live Q&A, completed digitally.

Module Descriptions: 

Week 1: The Overview of B2B Successful Selling Process 

  • Our goal in B2B Sales

  • How B2B selling works: Overview of the B2B selling process with specifics

  • Overview of idea to execution (Case Study: here’s what we did to break in with a key company) 

  • Deal Overview (Case Study: Sharing example of closing a big sale) 

  • The purpose of this is putting you in a position to do that, and also to help you have good follow through

Week 2: Executive Vocabulary for Growth

  • Executive deal vocabulary list learning - Reviewing terms that are confusing

  • Understanding a Key KPIs executives care about and why 

  • Client prep and research - Understand the key points of an Annual Report 

  • Locate potential client priorities, objectives and headwinds prior to meeting with a client

Week 3: Value Perception/ Financial Terms to communicate ROI

  • Formula for ROI - What is an ROI exactly?

  • Tying my offering to revenue when it’s not clear

  • Communicating value in a way customers can perceive its full benefits to them

Week 4: Overcoming Objections

  • Common corporate objections 

  • Objections battlecard - examples of ways to overcome objections while progressing a sale authentically without being “pushy”

  • When an objection is a signal of an unqualified prospective customer, and when to walk away

Week 5: The Discovery Call / Qualifying Clients

  • Qualifying prospective clients quickly

  • Distilling down a companies priorities and aligning your solution with your prospect’s goals clearly

  • Asking hard questions while also maintaining a relationship

  • How to build confidence in driving sales authentically

Week 6: Communicating Your Special Value Proposition in a Proposal

  • Tips to address clients with unique situations in positioning your offering as uniquely relevant to them with urgency 

  • Using the main deal principles including guarantees, scarcity, social proof, credibility, urgency all key elements for maximum conversion


Week 7: De-Risking Your Deal

  • Hedging against things changing, people leaving their company or role, deals getting lost in shuffle, and no influence 

  • Strategy for keeping a deal alive with CEOs and other C-levels, big spenders, & transformational executives

  • Discover an organized strategy of relationship building to secure a deal and protect a proposal from going nowhere

  • Recognizing red flags early on in a deal slowing situation so you are forecasting appropriately

Week 8:Lead Generation System

  • Learn the marketing framework of how to generate awareness and interest for your business

  • Gain recognition, value and visibility as a leader based on the latest research on females in revenue leadership via developing your own authentic voice

  • Leveraging AI to generate leads quicker and speed up B2B content generation

Week 9: Quantifying the Vision

  • Growth Mindset tools & Addressing Fear

  • Determine the approximate amount of leads, meetings and proposals you need to generate in order to reach your revenue goal

  • Generate your inbound and outbound marketing plan with lead generation goals

Week 10: Tracking Your Progress

  • Organized way to qualify leads, track them and interact with them so next steps are easy to track and you look forward to them.

  • Top ways to notice deals slowing - Introduction to conversion rates

  • What is a Growth Ritual - the system of sales blitzing and establishing a habit

Email *
Email *
Name *
First and last name
How did you hear about us? (If referred, enter in the name of who referred you!)
How many years of professional experience driving revenue do you have? *
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What city are you located in? *
What are you most interested in getting out of your experience with us?  *
What [SKILL AREA] skills do you feel like you are already strong in? *
What aspects of this process or experience cause you to have fear, anxiety or stress that you will make a mistake?  *
Why have you decided to seek out this experience now? What has caused you to be mentally or emotionally "ready" to seek this out?  *
What accomplishments do you feel you need to achieve in order to hit your goals for this year?
What would be the consequence for you of not taking action to scale your sales efforts at this point in time?  *
Where do you currently get business and sales guidance from? (List news sources, influencers, books, & sources you trust!)
Please share what specific technology or resource tools you are seeking that you believe you need to accelerate your revenue leadership potential.  *
Are you the sole decision maker for making investment decisions about this program?
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