Commerce7 Webinar Topics

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Please help us decide on a webinar topic to offer to the Michigan Wine Collaborative members via our collaboration with Commerce7 and WISE Academy. Select the topic(s) below which you would be most interested in attending a webinar opportunity focusing on.

Select the webinar option most desirable for you and your business.

Tasting Room Focus: Get ready for the busy season and make sure you’re making the most of your visitors. Ensure your team is collecting contact data from every guest. Learn more about the impact of capturing contact data, current benchmarks, and tools to help your team capture the data needed to build your business.

DTC Metrics & Management: This intensive course provides a comprehensive overview designed to help winery executives and frontline DTC managers better understand the metrics required to manage their DTC channels. This course focuses on know how to evaluate team and individual performance in the sales channels to know how to spot problem areas of the business and make adjustments.

Front Line Metrics: Gain a more in-depth understanding of the metrics that a multi-channel DTC wine organization utilizes to educate and motivate front-line staff. Attendees will come to better understand the basics of customer relationship management (CRM) and why collecting clean data is so important.

Building Your Winery’s Corporate Holiday Gifting Program Join us for this immersive workshop and learn the key elements of building a successful Corporate Gifting program for your winery. Better understand the tools, script, and resources to be successful.

Tasting Room Sales Best Practices: Top 10 Success Tips. Lesson learned from over 5,000 mystery shops what works, what works and how to leverage best practices not only better guest engagement but also for the Triple Score (getting sales, wine club signups, and data capture.)

Wine Club Best Practices: Wine club may have less going on over the summer months, and wineries will be (hopefully) gaining more members, so how can we make the most of this time and prepare for the last half of the year? Best practices for wine club, trends, metrics, and more.

Identifying Customer Types and How to Sell to Them Not every customer is created equal. When you understand your customer through wine buyer profiles and how your guests relate to your winery, you can identify your customers’ needs and motivations and tailor your presentation accordingly. Figuring out who you are talking with changes how you talk to them.

This session is designed to help you understand the power of positive profiling (rather than pre-judging); it’s not only that it leads to more sales, but also customer satisfaction is actually much higher.

Building Rapport: The Building Block to Great Sales. Finding ways to connect with your guests doesn’t make your job that much more interesting but it also makes it that much more effective for sales. Learn how to use storytelling, analogies, and open-ended questions to build trust, which leads to not only better engagement and guest satisfaction, but also sales. Leverage these rapport building tactics to sell, upsell and build brand ambassadors.

Sales Skill Mastery: Hosting an experience and helping guests enjoy their visit is only half the job. Learn how to leverage great guest experiences into natural, helpful sales – an extension of true hospitality. Find ways to weave the benefits of purchasing wine and joining the club through experience in a non-salesy way; identify buying signals, plant sales seeds, and more tricks and tips for closing sales in a brand-appropriate way. If it feels awkward – it probably means you’re doing it wrong. This session will help you find out how to sell without awkwardness.

Trust = Sales: Learn how to build trust through emotionally engaging with guests. When people feel trust, they are more likely to buy. Increase sales, club signups, and guest satisfaction by emotionally engaging with guests – it makes the job more fun too!

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