Online reservations
This brief survey is about understanding your preferences when making hotel or resort reservations for personal, non-business travel.  When responding, please think about your preferences when making reservations at hotels or resorts for personal, non-business travel.

If you would like to be entered into a drawing for a $100 Amazon gift card to be held on 3/31/2020, please be sure to completely fill out the survey.  Incomplete surveys will not be eligible for the drawing.

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When making reservations at a hotel or resort, do you prefer to do this *
What is the reason you prefer that method of making reservations? *
When looking online for a hotel or resort to stay at, do you prefer to *
When researching a hotel or resort to stay at, how much time do you usually spend researching which hotel or resort to stay at? *
When researching a hotel or resort to stay at, how important is it to you to see availability online? *
If the hotel or resort you are looking at does not offer online availability or reservations, would you *
If you had narrowed your search to two hotels or resorts, one of which accepted online reservations and the other did not, which would you choose? *
When doing research and booking a hotel or resort, what time of day do you normally do this? *
What is the reason you do your research and booking at that time of day? *
In the past 12 months, how many times (not how many nights) have you stayed in a hotel or resort? *
Thinking about your hotel or resort stays in the past 12 months, how many of those reservations were made online? *
Who made those reservations (skip if no hotel stays in the last year)?
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In the next 12 months, how many times do you plan to stay in a hotel or resort? *
Thinking about those stays in the next 12 months, will you most likely make those reservations *
You are not traveling for an event, or meeting other people.  You want to stay in a resort in an area you've never been before.  If there were no resorts that accepted online reservations in the area you were considering, would you *
Thinking about staying at a resort in an area you've never been to before, which of the following are most important to you? *
Thinking about staying at a resort in an area you've never been to before, how would you find available resorts? *
When researching a hotel or resort online, what is most important to you in making your decision? *
If a hotel or resort's website displayed outdated information (ask us about our fall 2018 specials!), was poorly designed/hard to navigate, had poor quality photographs, didn't provide an address or phone number, didn't display rates, or was otherwise difficult to use, how likely would it be that you would call or email to make a reservation there? *
You have called a resort you've never stayed at before to make a reservation and are told they are fully booked during the dates you wanted to go on vacation.  They offer you a small discount to stay there different dates.  Are you more likely to *
If a website's "contact us" email did not match the domain name of the website (for example, the website is www.myresort.com, but the contact us email was myresort@yahoo.com instead of contact@myresort.com), would that negatively impact your opinion of the website/business? *
What is your age? *
What is your gender? *
If you would like to be entered into the drawing for a $100 Amazon gift card, please provide your first name and email address or phone number so we can contact you if you win!
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