In Your Response: Please respond to the following email received from Client X.  The email is the following:

Client: Peter from an Online Pharma Company

Subject: Mismatches - Google Analytics & Backend

Hi,

I was looking through our PPC reports and I feel like something is off. Why doesn’t my Google Ads and Google Analytics report match up with our internal reports? My boss is very concerned about us not getting any value for our money and are worried about the quality of the reports we receive from you. Can you please advise on the next steps for aligning these numbers?

Thanks,
Peter