Title of talk: (i) How smart brands nurture consumer-AI entanglement
(ii) An inside look at JCR and what it takes to succeed in the review process
Speaker: MARKUS GIESLER Professor of Marketing, Schulich School of Business (York University)
Editor - Journal of Consumer Research
Date & Time: December 11, 2021 @ 7.30 PM – 8.30 PM (IST)