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INFLUENCER'S INFLUENZA
Greetings!
Please spare a few moments to complete the survey honestly and thoughtfully.
With the rise in the number of influencer's and their followers we would like you to
help us gain insights on the various aspects in v
iability of social media influencers as a means of promotion.
Your survey responses will be strictly confidential and data from this research will strictly be used to showcase the impact of growing influencer count and the promotion and marketing value they provide.
Thank You.
* Indicates required question
NAME :
*
Your answer
AGE :
*
16-18
18-21
21+
GENDER :
*
MALE
FEMALE
How often do you engage with content produced by influencers on social media?
*
<1 hour
1-3 hours
3-6 hours
I have an addiction to content watching
What type of influencers do you follow most :
*
Fitness
Fashion
Vlogs and Blogs
Gaming
Cosplay
Educational
Comedy
Political
Other:
Required
What factors influence your decision to follow an influencer?
*
Consistent Uploading
Presentation
Substance of Content
Quality
Uniqueness
Variety Content
Other:
Required
Influencers have a significant impact on your purchasing decisions :
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Strongly Agree
Agree
Neutral
Disagree
Strongly Disagree
Do you trust promotions made by influencers?
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Yes they care about their reputation thus recommend the best products
They take payment's but promote good products
Some times they bend their principles while recommending
They only care about money and would showcase any product for it
Have you ever purchased a product or service based on a recommendation from an influencer?
*
Never
Few times only
Use influencer marketing frequently
Only use influencer advertised products
Do you think the effectiveness of influencer marketing is better than other forms of advertising, such as newspaper and magazine ads?
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Strongly Agree
Agree
Neutral
Disagree
Strongly Disagree
what types of products or services are best suited for promotion by social media influencers?
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Products that align with the lifestyle and interests of the influencer's audience eg: workout supplements, or exercise equipment
Products that are visually appealing eg: fashion, beauty, food, and travel.
Products that offer something new, innovative, or unique may capture the attention of audiences
Influencers with expertise in a particular field, can effectively promote educational or informational products, such as online courses, e-books, or workshops.
Products that support a cause or align with ethical values, such as sustainable fashion, eco-friendly products, or cruelty-free cosmetics
Required
Influencer marketing is an effective strategy for brands to reach consumers?
*
Strongly Agree
Agree
Neutral
Disagree
Strongly Disagree
Would you be more likely to trust a
micro-influencer
having a smaller, more niche audience, or
a
macro-influencer having
larger, more mainstream audience?
*
Macro-Influencer
Micro-influencer
Both
Neither
Do you think regulations around influencer promotion's need to be stricter?
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1 (liberal) : Influencer's should have lesser regulations on them for more marketing opportunities
2 (social) : Influencer's and lawmaker's should be in constant communication for balanced regulations
3 (neutral) : Influencer's should accept all regulation updates done by the government without interfering
4 (authoritarian) : Government should bring stricter regulations to stop scams and other cyber crimes
How do you think the relationship between influencers and their followers will change in the future?
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Influencers may need to focus even more on transparency to maintain the trust of their audience.
Influencers may engage with their followers in more dynamic and interactive ways such as polls, Q&A sessions, and live streaming.
Influencers may leverage personalization techniques to tailor content to the preferences and interests of individual followers.
With the emergence of new social media platforms, influencers may expand their presence across multiple platforms to reach a wider audience.
Influencers may play a more active role in advocating for causes and promoting ethical practices.
Other:
Required
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