Texas NIL Market Survey
Thank you for taking part in our survey of the Texas fan base regarding the topic of Name, Image and Likeness (NIL), the new law recently passed allowing athletes to make money while in college for use of their NIL. Please provide your email address below so that we will have a record of responses.  We will not spam anyone.
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Texas NIL Market Survey
With the recently approved Name, Image and Likeness (NIL) rules for college athletes, where college athletes can now legally make money off their NIL, there will be a major impact on college programs like the University of Texas. Schools that embrace NIL and ensure their athletes are benefitting from NIL opportunities will be the major powers in college sports. Those that don't risk erosion of their programs over time.

To help the University of Texas be as effective as possible with NIL, a new company (call it Texas NIL) will bring together the Texas community to help create and facilitate NIL opportunities for University of Texas athletes. Many fans have expressed interest in contributing to this initiative. They want to experience the satisfaction and excitement of helping Texas, just like a donor, and they want to get closer to the Texas athletic community.

An example of an NIL initiative is the recently launched Burnt Ends program from Surlyhorns.com. This program aims to endow the tight end position at Texas, providing funds to the tight ends on the UT football team in exchange for their promotional efforts and Surly's use of their name, image and likeness in association with Surly's marketing of their website. There is an opportunity to do many more programs like this. However, according to NIL rules the University of Texas itself is not allowed to drive these NIL intiatives themselves. Thus, a company like Texas NIL would help tremendously.

Texas NIL would be a for-profit business that enables exciting UT sports experiences by leveraging the 5+ million community of Texas fans. Fans could become members of Texas NIL for an annual membership fee. Once the membership fee is paid, most or all of any additional contributions made would go straight to the athlete as part of an NIL campaign.

In one example, Texas NIL might create a major autograph signing event for $150 per autograph (called an NIL campaign). Fans would pay their $59 annual membership fee, then all of the $150 they pay for autographs would go to the athlete.

Fans would have an opportunity to not only help Texas and their athletes be successful under NIL, but also experience an up close and personal interaction with the Texas athletic community. By providing extensive NIL opportunities like this to Texas athletes, the University will recruit and retain athletes more successfully, and have more success in their athletic programs.

Given this opportunity, we want to understand Texas fan's interest in this initiative. Below are 7 questions on the topic.


How would you best describe yourself as a fan of the University of Texas sports programs (football, basketball, baseball, volleyball, swimming, etc)? *
How important is it to you that Texas be successful in sports? *
After reading the introduction, how well do you feel you understand the basic concept that there is both an opportunity and risk for Texas sports as it relates to the NIL rules recently implemented. *
NIL campaigns will enable Texas to be more successful recruiting and retaining top athletes. How likely would you be to contribute if it weren't a financial burden? *
The basic membership fee is contemplated to be $59 annually. This once yearly fee would go toward enabling TexasNIL to create and facilitate NIL campaigns. Then, 85 to 100% of the funds collected for the NIL campaigns themselves  (like a player autograph session for $150 an autograph) would go directly to the athletes. This model ensures as much money as possible is going to the athletes. How likely would you be to participate at this $59 price? *
Texas NIL is also contemplating higher membership levels where fans can contribute to and attend more exclusive events.  For example, for $119 annually, fans can access special events with player appearances.  How likely would you contribute at the $119 level for access to these special events? *
Some fans have expressed a desire to make an even bigger financial impact as it relates to NIL because they see how critical and important it is to the long-term success of UT athletics.  They are prepared to commit thousands, tens of thousands, and hundreds of thousands annually to Texas NIL to help ensure Texas is successful. How likely would you be to commit $1,000 annually or more, if Texas NIL would ensure those funds went to athletes as part of NIL campaigns? *
Thank You
Thank you for your participation! Be on the look-out for an announcement regarding Texas NIL.
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