Cosmetic Cases Feedback 2.0

I'm a student at the University of Oxford working on a research project to understand how UK parents react to adverts. I’ve put together 4 quick ad concepts and would love to get some gut reactions from real people.

No pitches, no selling, just trying to figure out what actually clicks and what doesn't!

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What's your name? (optional but suggested)

Click the links to watch ads (watch fully!)

Ad 1: https://drive.google.com/file/d/1-izCFLooijQaypZcl9CkBouzkAil1Ml0/view?usp=drive_link

Ad 2: https://drive.google.com/file/d/1qHg46teGJovJdLjyTM1OmWGoyykISZh-/view?usp=sharing

Out of ad 1 & 2, which ad makes you want to learn more about the product and why? (Please be as detailed and honest as possible)

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Click the links to watch ads (watch fully!)

Ad 3: https://drive.google.com/file/d/193SwK-AHuSH6DqzoUUtuaL17qgXcsGUr/view?usp=drive_link

Ad 4: https://drive.google.com/file/d/19A6AEA3OGKCQObFN34rGmJ8Cu1Et-PDi/view?usp=sharing

Out of ad 3 & 4, which ad makes you want to learn more about the product and why? (Please be as detailed and honest as possible)

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Which of your 2 chosen ads makes you want to learn more about the product?

Why do you think it’s better than the other? (Use comparisons of both if you can!)

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If you want a discount on a cool product, type "yes - your name" and message me back and I'll give you a code :)
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