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Plant Based (3-5 Minute Survey)
Market research for a new dairy free alternative food product.
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How often do you use dairy alternative items?
Weekly
Daily
Monthly
Yearly or less
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What dairy alternative are you using now for the majority of your products?
Oat
Almond
Coconut
Soy
Macadamia
Cashew
Other:
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Why are you using a dairy alternative?
Lactose intolerance.
Potential health risks i.e potential contaminants, including antibiotics, pesticides and hormones.
Dietary restrictions, i.e choosing to be vegan and excluding cows milk from diet.
Environmental concern.
Animal welfare.
Religion
Other:
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Do you use some sort of butter daily?
Yes
No
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Would you describe your lifestyle as
Plant Based i.e refers to one who eats a diet based primarily on plant foods, with limited to no animal-derived products
Vegan i.e extends to one’s lifestyle choices beyond diet alone. A vegan lifestyle aims to avoid causing harm to animals in any way, including through products used or purchased.
Carnivore
Other:
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When you think of a coconut do you think of a
Green Coconut
Brown Coconut
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Do you like the taste of cow milk?
Yes
No
Clear selection
Would you purchase a dairy alternative that was vegan/plant based but tastes like cow milk?
Yes
No
Clear selection
What creamer do you use in your coffee if applicable
Your answer
Are you concerned about lacking protein in your diet?
Yes
No
Clear selection
Which product do you have the hardest time finding a quality dairy alternative for?
Yogurt
Butter
Milk
Packaged smoothies
Protein
Other:
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How important is it to you that a brand is fair trade with their ingredients?
Extremely important
Somewhat Important
Not at all important
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Which option below grabs your attention on packaging most when shopping?
Vegan
Plant Based
Dairy Free
Other:
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Is sugar content important to you when purchasing foods?
Yes
No
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Which yogurt texture do you prefer?
Greek: thicker.
Standard: soft, smooth, pudding like texture.
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What is your favorite yogurt flavor?
Plain
Vanilla
Strawberry
Blueberry
Other:
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How do you prefer to purchase yogurt?
24oz container.
Individual containers, i.e 5.3 oz.
Other:
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What is your age?
Under 18
18-24
25-34
35-44
45-54
55-64
65+
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What gender do you identify as?
Female
Male
Prefer not to answer
Other:
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Please specify your ethnicity.
White or Caucasian
Black or African American
Hispanic or Latino
Asian or Asian American
American Indian or Alaska Native
Native Hawaiian or other Pacific Islander
Another race
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Where are you currently located?
North America
Central America
South America
Europe
Asia
Africa
Caribbean islands
Other:
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What is the highest degree or level of education you have completed?
Some High School
High School Degree
Bachelors Degree
Masters Degree
Ph.D. or higher
Trade School
Prefer not to say
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What is your annual household income?
Under $15,000
Between $15,000 and $29,999
Between $30,000 and $49,999
Between $50,000 and $74,999
Between $75,000 and $99,999
Between $100,000 and $150,000
Over $150,000
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What is your current employment status?
Employed Full-Time
Employed Part-Time
Retired
Seeking Opportunities
Prefer not to say
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If applicable, please specify your religion.
Catholicism/ Christianity
Judaism
Islam
Buddhism
Hinduism
Other:
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Are you currently married?
Yes
Prefer not to say
No
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Anything else you'd like to tell me?
Your answer
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