2. THE MARKET OPPORTUNITY: Describe in 2 or 3 paragraphs or bullet points the market opportunity that you have identified, and/or the problem that your business wants to solve in the Blue Economy. How does the problem/opportunity translate into market demand? What are the demand drivers? Who is your target market? Where is it (national, regional, globally)? Approximate size? Describe the groups, communities, or clients of the proposed project (such as business industries or sectors to which they belong, business size, income levels, gender distribution and dynamics, employment status, etc.). WE define excluded groups as harder-to-reach populations, or those beyond the reach of enhanced products and services due to geography, poverty or other forms of exclusion *