To examine the drivers of the freemium business model in the gaming industry
Freemium, is a pricing strategy by which a product or service (typically a digital offering or an application such as software, media, games or web services) is provided free of charge, but money (premium) is charged for additional features, services, or virtual items.

Would be greatly appreciated if you could fill this survey out.

Thank you in advance


You consent to the processing of your personal information for the purposes of this research study,

You understand that such information will be treated as strictly confidential and handled in the accordance with the provisions of the GDPR (Genial Data Protection Regulation 2018.)

Key contact: the researcher conducting this study is Manhal Alrayees, feel free to contact me at zceialr@ucl.ac.uk

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Age *
Gender *
Do you play video games? *
If you answered with 'No' please leave the survey, thank you for your time.
On what platform(s) do you play your games? *
Required
How many times do you play games within a month? *
On average are the games played ‘free to play’ or ‘paid games’ or both? *
Have you spent money on microtransactions within ‘free to play’ games? *
If 'Yes' how much have you spent on average within the last year
Clear selection
Have you spent money on microtransactions within ‘paid’ games? *
If 'Yes' how much have you spent within the last year?
Clear selection
Why do you spend money on microtransactions? *
Required
Do you see any drawbacks for games using the freemium model? *
Required
Do you feel like the freemium model gives an unfair advantage for paying players? *
Do you feel like the quality of games are impacted by the freemium model? *
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