Volunteer Motivation/Conversion Survey 
Hello there! We're a group of Northeastern University students looking to complete our senior thesis (and therefore graduate!) Thank you for taking the time to participate in this survey. Your responses will provide valuable insights for non-profit organizations to better understand what motivates and impedes young professionals from volunteering.  The information collected will be kept confidential and used for research purposes only.

 We're investigating communication tactics relevant to converting audiences into volunteers for New England regional 401(c)3 nonprofits. Specifically, we're identifying the tension points and touchpoints that help transition audiences from awareness to commitment. What this really means that the questions below will help us understand how young professionals learn about volunteering opportunities and what non-profits can communicate to recruit new volunteers. 

We appreciate your cooperation and your help and value your privacy. All information collected in this survey will remain internal to our group members, class members, and professor. Your identity will be protected. 


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Have you volunteered at a nonprofit before? 
Clear selection
What motivates you to consider volunteering for a nonprofit (rank in terms of importance)  *
1 (highest priority)
2
3
4
5
6 (lowest priority)
Passion for a specific cause
Desire to make a positive impact
Personal fulfillment and satisfaction
Social/community involvement
Professional development

When deciding to volunteer, what resources would you reference? (select all that apply)

Which of the following has most prevented you from volunteering in the past? (select all that apply

Volunteering and Professional Development 


Strongly Agree
Agree
Neutral
Disagree
Strongly Disagree
I do not volunteer
Volunteering experience will look good on my resume.
Volunteering lets me learn through direct “hands on” experience.
Volunteering will help me succeed in my chosen profession.
You want to use your occupational skills in your volunteer work.
My company incentives volunteering
Clear selection
Volunteering and Social Development 
Strongly Agree
Agree
Neutral
Disagree
Strongly Disagree
I do not volunteer
Volunteering is a way to make new friends.
By volunteering, I feel less lonely.
Volunteering increases my self-esteem.
Clear selection
Volunteering and Motivation  *
Strongly Agree
Agree
Neutral
Disagree
Strongly Disagree
I am more likely to peruse volunteer opportunities that seem fun
I am more likely to volunteer with an organization where I can witness my direct impact
I am more likely to volunteer if my friends/family/colleagues do it with me
I am more likely to volunteer with an organization where I can directly interact with the beneficiaries
I am less likely to volunteer with an organization that requires training 
Clear selection
I want to volunteer but I cannot find an opportunity that matches my time availability.
Clear selection
I want to volunteer but I cannot find an organization that aligns with my interests.
Clear selection
What potential barriers or concerns might prevent you for volunteering for causes related to "heavy" subject matter? (Select all that apply)
What factors influence your willingness or unwillingness to volunteer for causes related to "heavy" subject matter? (Select all that apply)
Age 
Gender
Employment Status 
Clear selection
What race or ethnicity do you identify with?
Clear selection
Do you have any additional comments or information you'd like to share with us?
Submit
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