Your Emotional Acoustic Brand Identity (EABI)

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Your Emotional Acoustic Brand Identity (EABI) - first thoughts

Please feel free to share your first ideas and thoughts!

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Please enter the name of your brand *

Please enter your name *

Please enter your position *

1. Have you already considered audio branding for your brand?

Yes

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2. Are you already aware of the enormous power of audio branding?

Yes

No (Please watch the video below)

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While Mastercard spent millions for their audio branding campaign and Unilever's global CMO Keith Weed can't imagine that every brand isn't "doing the race to audio branding right now", many of the smaller brands, the ethical and conscious brands, are not aware of the power of the conscious use of sound and music.

In the video below you'll hear some scientific facts about this still very underestimated mighty powerful tool that can help really any brand generate more sales and grow.

Audio Branding - Why You Need It

3. What message do you want to convey to people through your brand appearance?

4. What is your vision for your brand?

5. What is the target group of your brand?

6. What are you struggling with in your business?

7. What are the 3 pieces of music/songs (of all time) that touch you the most?

8. On what occasions could you imagine using your audio branding?

videos

ads

social media

presentations

website

online events (e.g., webinars)

live events

podcast

online service (e.g., online courses)

offline service

app(s)

Other:

BONUS Question 1

Do you already have an idea or any preferences in which musical direction (style, genre, tempo) the sound of your brand should go?

Yes

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If yes, feel free to share your ideas

BONUS Question 2

Do you have any favorite songs or artists that you would like your brand's sound to be inspired by?

Yes

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If yes, feel free to share your ideas

BONUS Question 3

Do you want your brand song to have vocals & lyrics?

instrumental only

vocals, no complete song lyrics

vocals, including complete song lyrics (verses, chorus)

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Preferred language of song lyrics

Feel free to share any further thoughts and ideas.

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