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Shopping Market Research
Thank you for taking the time to complete this quick survey. All questions are optional, and your answers are anonymous.
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Where are your top 3 favorite places to shop for these products right now, and why?
Your answer
How often do you shop at the following retailers?
Never
Rarely
Sometimes
Often
Nordstrom
Net-a-Porter
Farfetch
SSENSE
Opening Ceremony (RIP)
Totokaelo (RIP)
Never
Rarely
Sometimes
Often
Nordstrom
Net-a-Porter
Farfetch
SSENSE
Opening Ceremony (RIP)
Totokaelo (RIP)
Clear selection
How would you rank the importance of the following factors when you are shopping for fashion, beauty, and lifestyle products?
1 (lowest importance)
2 (average importance)
3 (highest importance)
Price and/or Shipping Cost
Product Design & Selection
Ethics & Values
1 (lowest importance)
2 (average importance)
3 (highest importance)
Price and/or Shipping Cost
Product Design & Selection
Ethics & Values
Clear selection
How important is sustainability to you in purchase decisions?
Very High - ONLY purchase from sustainable brands
High - Prioritize purchasing from sustainable brands
Average - Feels good to purchase from sustainable brands, but not a priority
Low - Generally not a factor in purchase decisions
Very Low - Do not care about sustainability at all in purchase decisions
Clear selection
How important is diversity to you in purchase decisions?
Very High - ONLY purchase from brands founded by people of color (POC)
High - Prioritize purchasing from POC-owned brands or brands that actively support BIPOC communities
Average - Feels good to purchase from POC-owned brands or inclusive brands, but not a priority
Low - Generally not a factor in purchase decisions
Very Low - Do not care about diversity at all in purchase decisions
Clear selection
Are you interested in purchasing more products from brands founded by people of color (POC)?
Yes
No
Clear selection
(If Yes) - Are you currently using any specific resources or websites to find and purchase from POC-owned brands? Have you encountered any difficulties or barriers in your attempts?
Your answer
(If No) - Please share any thoughts or opinions
Your answer
Would you be interested in shopping at an e-commerce retailer that exclusively stocks brands founded by people of color? (can select multiple)
Yes
Maybe - depends on style/aesthetics
Maybe - depends on sustainability
Maybe - depends on price
No
Other:
Do you have any favorite POC-owned brands that you would want to see featured?
Your answer
Would you be willing to chat more about these questions over the phone?
Yes (please add your email below)
No
Clear selection
If you would like to stay updated on our progress, please provide your email:
Your answer
P.S. Do you know any people of color with a tech / engineering background who may be interested in partnering on this project (to create a retail space for POC-owned brands)?
Your answer
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