SPORTS AND ENTERTAINMENT MANAGEMENT B

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51) Which is not a part of the first stage of strategic planning data flow chart.

1 point

A) Deliberation

B) Data

C) Dedication

D) Decision making

Clear selection

52) Special ticket sale promotions are used during ___.

1 point

A) shoulder periods

B) no vacancy periods

C) prosperity periods

D) convention periods

Clear selection

53) What is the best reason a sports and entertainment management team should monitor current trends?

1 point

A) Putting a value on what is out in the market

B) To prepare the teams for the next century

C) Understanding customer's current needs

D) To get the right mix of entertainers for a special event

Clear selection

54) Davis sells tickets on an online site throughout the year. He is licensed and makes a nice profit off the tickets he buys in bulk from the teams. Davis would be declared a ___.

1 point

A) nuisance to society

B) ticket scalper

C) con artist

D) ticket broker

Clear selection

55) Fans spend money at concessions, tickets, and for memorabilia. This is an example of the ___.

1 point

A) bundle effect

B) economic ripple effect

C) multiplier effect

D) expansion effect

Clear selection

56) The advantages of strategic management would include all but ___?

1 point

A) Enables measurability of progress

B) Flexibility is limited

C) Forces an objective assessment

D) Discharges board responsibility

Clear selection

57) Which two teams are the most profitable in Major League Soccer?

1 point

A) Seattle Sounders and LA Galaxy

B) Houston Dynamo and New York Red Bulls

C) DC United and Real Salt Lake

D) New England Revolution and FC Dallas

Clear selection

58) A non-traditional type of organizational structure within the sports and entertainment industry is

1 point

A) divisional

B) product

C) social

D) functional

Clear selection

59) All businesses through which products and services pass on the way to the consumer in sports and entertainment is referred to as ___.

1 point

A) Secondary markets

B) Distribution channels

C) Shipment companies

D) Warehouse

Clear selection

60) Which area does the government influence pricing the most?

1 point

A) Imports

B) Exports

C) Domestic production

D) Local consumption

Clear selection

61) The study to determine how the initial spending of sports fans filters through the local economy and stimulates the growth of other sectors is known as the ___.

1 point

A) economic progressive effect

B) economic eclectic effect

C) economic multiplier effect

D) economic elastic effect

Clear selection

62) What is not considered a force in the macro environment of a sports and entertainment industry's marketing strategy?

1 point

A) the political climate

B) the labor supply

C) the economy

D) the environment

Clear selection

63) Looking at the big picture, distributing resources, and setting objectives describes ___.

1 point

A) strategic marketing

B) long-term leadership

C) market planning

D) managing resources

Clear selection

64) All public venues must have access for fans in wheelchairs according to the ___ laws.

1 point

A) common

B) ADA

C) Title IX

D) EEOC

Clear selection

65) Race, ethnicity, and lifestyle are workplace

1 point

A) diversity issues

B) compensation issues

C) labor issues

D) recruitment issues

Clear selection

66) Formal negotiation between unions and management resolve issues through

1 point

A) litigation

B) arbitration

C) negotiation

D) collective bargaining

Clear selection

67) Copyright laws protect an artists work for

1 point

A) the lifetime of the owner

B) their lifetime plus 70 years

C) 100 years

D) 17 years

Clear selection

68) The activities designed to deliver the desired services to the spectators is

1 point

A) the controlling mix

B) the design mix

C) the process mix

D) the people mix

Clear selection

69) A ___ has taken place when an online post turns into a buzz about an event?

1 point

A) viral campaign

B) grass-root event

C) media outburst

D) publicity stunt

Clear selection

70) Endorsements ___.

1 point

A) do not have to be verifiable

B) do not have to be truthful

C) require the celebrity to use the product/service

D) are inexpensive

Clear selection

71) College teams that appear on television typically ___.

1 point

A) provide more limited exposure for their university

B) are guaranteed growing fan support

C) earn revenue for the team and their university

D) receive negative exposure when they lose the game

Clear selection

72) Doing what is right even when others are not doing it is an example of ___.

1 point

A) personal goal

B) core value

C) company objective

D) ethical behavior

Clear selection

73) Concerns such as pollution, waste disposal, and recycling within the sports and entertainment facilities are part of the ___.

1 point

A) ecological and natural environment

B) natural environment

C) technological environment

D) political environment

Clear selection

74) The owner of a licensed product and artistic work typically receives between _____ in royalty fees from the sale of the item.

1 point

A) 6-10%

B) 2-4%

C) 12-15%

D) 40-50%

Clear selection

75) Team logos and mascots are protected as the sole property of the professional team franchise through:

1 point

A) copyright protection

B) patent protection

C) free agency

D) parity laws

Clear selection

76) The agency that regulates college sports is the ___.

1 point

A) NCAA

B) NSF

C) NIT

D) NUSA

Clear selection

77) Major corporations spend large sums of money to have naming rights to a new stadium. This is an example of:

1 point

A) incorporation

B) endorsement

C) sponsorship

D) community service

Clear selection

78) Careers in the sport and entertainment industry are typically ___.

1 point

A) abundant

B) easily obtained

C) highly competitive

D) high paying

Clear selection

79) What is a valuable experience that will assist you the most in getting into the field of sports and entertainment industry?

1 point

A) Select your top three organizations for job application

B) Develop a professional network in the industry after graduation from college

C) Participate in a related internship before graduation

D) Become involved with the industry after graduation from college

Clear selection

80) Assisting in the design and development of something new for customers is referred to as ___.

1 point

A) financing

B) promotions

C) marketing-information management

D) product/service management

Clear selection

81) The increased amount of information coupled with advancing technology forced the creation of ___ to assist with managing the information overload.

1 point

A) financing

B) promotions

C) marketing-information management

D) product/service management

Clear selection

82) The _____ leader is the most flexible to make adjustments.

1 point

A) autocratic

B) democratic

C) situational

D) open

Clear selection

83) The study of people, technology, organizations, and relationships among them is referred to as a ___.

1 point

A) organizational study

B) management information system

C) customer survey

D) consumer profile

Clear selection

84) The entertainment venue's financial form that shows revenue and expenses for the year is the

1 point

A) balance sheet

B) income statement

C) budget

D) profit and loss statement

Clear selection

85) Systems analysts, programmer, and computer operators are the _____ resources needed in a management information system.

1 point

A) information

B) data

C) human

D) live

Clear selection

86) A ___ leader encourages employees to participate in the planning of work, solving work-related problems, and making decisions.

1 point

A) democratic

B) autocratic

C) open

D) situational

Clear selection

87) Creating and choosing alternatives to reach a goal or objective is the process referred to as ___.

1 point

Option 1

A) democratic

B) autocratic

C) open

D) situational

Clear selection

88) The management function that involves analyzing information and making decisions about what needs to be done is

1 point

A) democratic

B) autocratic

C) open

D) situational

Clear selection

89) An organization uses the knowledge management philosophy in order to ___.

1 point

A) fulfill a government requirement

B) prove how smart it is

C) make decisions or take action

D) meet the public's need for knowledge

Clear selection

90) Guiding an employee's work efforts toward achieving the company's goals is referred to as ___.

1 point

A) implementing

B) organizing

C) planning

D) controlling

Clear selection

91) When we examine our strengths, weaknesses, opportunities and threats we are:

1 point

A) developing tactics for achieving success

B) analyzing our objectives

C) developing strategies for achieving success

D) doing a situation analysis

Clear selection

92) The greatest challenge for strategic planning for sports and entertainment is:

1 point

A) corporate management

B) the internal environment

C) SWOT Analysis

D) the external environment

Clear selection

93) Strategic planning frequently fails due to

1 point

A) culture of change

B) uncertain chain of implementation

C) success realization

D) lack of time

Clear selection

94) When a new product is introduced to the marketplace at low prices, the strategy is called

1 point

A) inflating

B) skimming

C) penetration

D) deflating

Clear selection

95) The event planner secures the venue, the staff, and food and provides specific details about how to do it. This process is referred to as a ___ management function.

1 point

A) planning

B) implementing

C) controlling

D) organizing

Clear selection

96) Ethical behavior in professional sports is based on solid ___.

1 point

A) principles

B) regulations

C) policies

D) laws

Clear selection

97) The first step in the decision-making process is to ___.

1 point

A) determine the problem or challenge

B) evaluate the final decision

C) make choices

D) look for alternatives

Clear selection

98) Sports facilities for local high schools are typically funded with ___ taxes.

1 point

A) state

B) sales

C) federal

D) property

Clear selection

99) The selection of committee members for an entertainment event is referred to as ___.

1 point

A) planning

B) managing

C) organizing

D) implementing

Clear selection

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