Ethical & Sustainable Fashion Survey

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Dear Participants,

I am a User Experience designer looking to help design a website that will provide information on sustainable clothing brands.

I am currently conducting a survey to determine the best strategy to inform consumers about ethical fashion resources. I am looking to understand what consumers value most from brands and how they would like to be presented this information.

I would greatly appreciate if you could spend a few minutes answering the questions below (5-10 minutes). All answers will be kept confidential.

Thank you and kind regards,

Please specify your age (Optional)

Under 25

25 - 34

35 - 44

45 - 54

55+

Clear selection

Please specify your gender (Optional)

Female

Male

Prefer not to say

Other:

Clear selection

Please specify your income level (Optional)

Less than $40,000

$40,000 - $60,000

$60,001 - $80,000

$80,001 - $100,000

Above $100,001

Clear selection

How do you find out about ethical clothing brands?

Instagram/Social Media Influencers

Friends

Online Blogs

Online advertisements

Other:

Please rank your priorities when buying clothing (1 = most important, 5 = least important)

Quality

Affordability

Follows current fashion trends

Social Impact

Environmental Impact

Clear selection

It is important to me that the clothing (including shoes and accessories) I buy…

Very Important

Important

More or less important

Not so important

Not important at all

are made by workers who are paid a fair, living wage

are produced in safe working conditions

are produced in a way that is not harmful to the environment

are produced without harming animals

are produced using sustainable materials

are produced locally

none of these things are important when buying clothing

Clear selection

When choosing a fashion brand to buy, how important is it to me that brands…

Very Important

Important

More or less important

Not so important

Not important at all

Share detailed information about wages and working conditions for the people in its global supply chain

Explain the materials their products are made from

Make it clear where they source their raw materials from

Provide information about how they apply socially responsible practices

Provide information about how they apply environmentally responsible practices

Provide information about how their products are packaged

Very Important

Important

More or less important

Not so important

Not important at all

Share detailed information about wages and working conditions for the people in its global supply chain

Explain the materials their products are made from

Make it clear where they source their raw materials from

Provide information about how they apply socially responsible practices

Provide information about how they apply environmentally responsible practices

Provide information about how their products are packaged

Clear selection

Please check how much you agree or disagree with the following statements:

Strongly agree

Agree

Indifferent

Disagree

Strongly disagree

I would like fashion brands to tell me about where the materials used in their products come from

I am interested in learning about what fashion brands do to minimize their impact on the environment

I am interested in learning about what fashion brands do to protect their workers' human rights

I am interested in learning about what fashion brands do to improve the lives of people in the societies where they manufacture their products

I would like to know how my clothes were manufactured

Strongly agree

Agree

Indifferent

Disagree

Strongly disagree

I would like fashion brands to tell me about where the materials used in their products come from

I am interested in learning about what fashion brands do to minimize their impact on the environment

I am interested in learning about what fashion brands do to protect their workers' human rights

I am interested in learning about what fashion brands do to improve the lives of people in the societies where they manufacture their products

I would like to know how my clothes were manufactured

Clear selection

Please enter any other information you'd like us to know (Optional)

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