Introduced by State Senators George Muñoz, Mark Moores, and Correa Hemphill, the bipartisan New Mexico Age Appropriate Design Code (
Senate Bill 319) is a privacy framework that brings a product safety approach to the internet ensuring that, like cribs and seatbelts, the online products our children and teens use every day are safe by design.
The AADC is already in effect in the UK and has just become law in California. It would require privacy by design and default and that online products and services that children and teens under 18 access are age appropriate and designed in kids’ best interests. The law has already spurred significant changes from Big Tech companies with YouTube turning off auto-play for users under the age of 18, Instagram preventing strangers from messaging users under the age of 18, and Google stopping targeted advertising for users under the age of 18.
In advocating for policy for safer social media and online platforms for kids, teens, and young adults, the national youth-led coalition,
Design It For Us, is building youth support for the New Mexico Age Appropriate Design Code. New Mexico can lead the nation in protecting kids online by design and default with this legislation.
Add your name and additional information below to show your support for this landmark bipartisan legislation to protect kids' safety and privacy online. If you consent, we will use your First Name and Last Initial in potential public materials including letters of support to elected officials and advertisements in support of the legislation. Please reach out to alison@designitforus.org with any questions or concerns.