Прочитайте текст. Ответьте на вопросы.
§ 1. Maura Fay is a casting agent. She chooses actors for films, advertisements and soap operas, and her life is filled with people who refer to each other as ‘darling’ and kiss the air when they meet. It is not an environment which is immediately attractive to serious business people. Yet Maura Fay is now finding that her new courses, which are intended to improve nervous executives’ presentation techniques, are being taken very seriously indeed.
§ 2. ‘It began,’ says Ms Fay, ‘about four years ago during one of the workshops I set up for actors. Not stars, but those who could take on small, character parts. Teenagers especially, or people in their fifties and sixties w ho might have talent, but have no idea of how to present themselves in front of an audience. That’s when it struck me, in the middle of one of these sessions. I suddenly thought, this is what the business community needs.’
§3. For Ms Fay it was obvious. Business people are trained to do business, not to perform. Yet if they are to put across their ideas, their knowledge and their information in a memorable way, they need to understand actors’ techniques. So Maura Fay set about teaching business people how to win and influence their audiences, how to handle nerves, how to control their breathing and how to make a good impression. It took a long time but the outcome was worth it.
§ 4. ‘Most of our trainers are drama teachers. Many have been actors, some still are. In every workshop we do, we involve professional actors. So you can be taught by someone you’ve seen on television the night before. It's all very exciting and part of new management thinking as we approach the next century. Technology has changed the face of offices throughout the world, but companies are people, not things, after all.’
§5. Some business communities are rather cautious about accepting Maura Fay’s techniques. Meanwhile other organisations are working along similar lines and using theatre-based workshops not only for putting across business ideas, but also for dealing with people’s behaviour. Theatrical workshops, like music, can cross language and cultural frontiers. Different nationalities will interpret things in different ways, but that is one reason why a theatrical workshop is so interesting and useful. Maura Fay is also concerned with how to do business in different cultures and she employs actors from various countries to help with multi-cultural workshops. These actors then demonstrate exactly how clients in their own countries would behave in certain business situations, and that is very valuable experience for companies looking to do business in a particular country.