The East African market is experiencing a surge in demand for motorcycles due to the ease with which they provide transportation. Demand is currently estimated at 800,000 per year. According to industry experts and estimates, 70% of motorcycle users require access to finance when it comes to purchasing these assets so that they may commence operations. This has created a significant market opportunity for finance providers. From an initial assessment, 30% of applicants meet Jali Finance’s requirements generating a 240,000 addressable motorcycle market in East Africa alone.