Basics of Digital Marketing
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1. Which of the following describes e‐commerce? *
2. Which of the following is part of the four main types for e‐commerce? *
3. Which segment do eBay, Amazon.com belong? *
4. Which type of e‐commerce focuses on consumers dealing with each other? *
5. Which segment is eBay an example? *
6. What is an Anchor Text? *
7. What Is the Term for Optimization Strategies That Are in an Unknown Area of Reputability/validity? *
8. Which One Of The Following Practice Is Ethical? *
9. Which Of The Following Is The Least Important Area In Which To Include Your Keyword(s)? *
10. Which Of The Following Link Building Tactics Do Search Engines Tacitly Endorse? *
11. Affiliate Marketing Includes *
12. The Process of earning commission by promoting other peoples products is called_______ *
13. The publisher is sometimes known as______ *
14. Paid search marketing is usually purchased on which basis? *
15. Online gaming sites are a fast and efficient ways for companies to promote their products. *
16. Affiliate Marketing is derived from the concept of _______ *
17. SEO stands for_____________. *
18. Which of the following items search engines don't want? *
19. For SEO site content should have? *
20. Which of the following factors have an impact on the Google Page Rank? *
21. Which of the following statements is correct with regard to natural links? *
22. What is full form of FFA pages? *
23. Which of the following search engines offers a popular list of the top 50 most searched keywords? *
24. Which social network is considered the most popular for social media marketing? *
25. Which of the following is an important aspect of creating blogs and posting content? *
26. What is "social media optimization"? *
27. What is the name of Facebook's analytic package? *
28. Which of the following is functions of social media for business? *
29. Digital marketing is often referred to as___________. *
30. Which of the following is a type of digital marketing activity? *
31. Which of the following is not a traditional forms of digital marketing? *
32. How many main pillars of digital marketing? *
33. Digital marketing includes_____________. *
34. The most common user identification technique is via? *
35. Which of the following statements is incorrect? *
36. Which of the following is not a type of digital marketing activity? *
37. This form of advert delivered on social platforms and social gaming websites and apps, across all device types is known as: *
38. A form of marketing communications that uses the internet for the purpose of advertising, aiming to increase website traffic and/or encourage product trial, purchase, and repeat purchase activity is called: *
39. an advertising model in which advertisers bid on keywords or phrases relevant to their target market, with sponsored/paid search engine listings to drive traffic to a website is called: *
40. A method of marketing by electronic mail wherein the recipient of the message has consented to receive it is called: *
41. The process of outsourcing a task or group of tasks to a generally large group of people is known as: *
42. Current changes in behaviors clearly show that ______ is taking over more and more of consumer online searches. *
43. This is a form of targeted advertising, on websites, with advertisements selected and served by automated systems based on the content displayed to the user. *
44. Which of the following is not an issue that marketers need to consider when using digital resources for marketing activities? *
45. Which of the following is not one of major considerations when using internet advertising to increase brand awareness and encourage click-through to a target site? *
46. Which of the following refers to unsolicited electronic messages? *
47. A database of information that is maintained by human editors and lists websites by category and subcategory with categorization is known as: *
48. Fees paid by advertisers to online company that refer qualified potential customers or provide consumer information where the consumer opts in to being contacted by a marketer. This is referred to as: *
49. This operates algorithmically or using a mixture of algorithmic and human input to collect, index, store and retrieve information on the web (e.g. web pages, images, information and other types of files). It makes the information available to users in a manageable and meaningful way in response to a search query. This is referred to as: *
50. What form of marketing is particularly suited to generating awareness about a brand or promotion? *
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