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BRIEF
To develop a marketing strategy
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Сontact person
Your answer
E-mail
Your answer
Phone
Your answer
Company name
Your answer
The scope of the company
Your answer
A brief history of the company, project. Description of the current market situation and market events that have affected the current situation.
Your answer
Sold goods, services provided (specify aggregated product groups)
Your answer
Sales geography
Your answer
Do you need marketing research
Yes
No
Clear selection
Reasons for marketing research. Describe the problems in detail.
Your answer
Goals and objectives of marketing research.
Your answer
Are there survey studies.
Your answer
Geography of research. List the regions and cities in which the study is planned.
Your answer
Object of study. Describe the observation units (consumers, customers, goods, average check, number of visits, etc.) that you intend to survey.
Your answer
Hypotheses. Name the assumptions you would like to test during the study.
Your answer
Deadline for drafting a proposal.
Your answer
Terms of the study. Indicate the date no later than the results of the study.
Your answer
Report design .Indicate the desired report format: tabular report for a marketing specialist, oral presentation and short report for senior management, full report, etc.
Your answer
Provide the data you have at this stage: Market analysis Market potential (capacity) Market share (You and competitors) Average check in the market
Your answer
Your resources for sales / promotion: Website, office, shop
Your answer
List products or services
Your answer
Positioning
Your answer
ТA: social status / demography m / f and age
Your answer
What stops the customer from buying (your opinion)
Your answer
Distribution
Yes
No
Clear selection
5 of your competitors in the industry
Your answer
What unique trade offer do you like (competitor or any other industry)
Your answer
TOP 5 companies in the industry
Your answer
Creative strategy
Yes
No
Clear selection
Logo / brand book / slogan
Yes
No
Clear selection
Naming
Yes
No
Clear selection
Video script
Yes
No
Clear selection
Communication strategy
Yes
No
Clear selection
Media strategy
Yes
No
Clear selection
TM registration
Yes
No
Clear selection
Scaling
Yes
No
Clear selection
Do you have expertise in the field?
Yes
No
Clear selection
Bench brand company (you want to build a company like)
Your answer
Process automation in the company
Yes
No
We are planning
Clear selection
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