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Research Needs Analysis
Answer 10 questions about your project and Dawn can send you a free research needs analysis report with state-of-the-art recommendations.
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* Indicates required question
Tell me at least one
hard choice
you have to make with the insight from this research.
*
Your answer
Based on the knowledge dimensions below,
what best describes your question(s) for this research study?
(Select all that apply.)
*
Behavioral
Attitudinal
Help me decide
Not Applicable
How & why do people do or say this? (Qual)
What do people do or say?
How many & How much? (Quant)
Who are they?
Behavioral
Attitudinal
Help me decide
Not Applicable
How & why do people do or say this? (Qual)
What do people do or say?
How many & How much? (Quant)
Who are they?
Think about the experience, product or business that you would like us to research.
Based on a scale of 1 to 5, with 5 being
MATURE
, and 1 being
NEW
,
how new or mature is this product/experience?
*
NEW - It hasn't been designed or developed.
1
2
3
4
5
MATURE - It's designed, developed and released.
Describe your desired
research deliverable(s) and research audience below.
(Select all that apply.)
*
Presentation
Written Report
Low-Fidelity Prototypes
Other
N/A
Designers
Developers/Engineers
Data Scientists
Marketing Professionals
C-Suite/Execs
Sales
Investors
Other
I'm not sure
Presentation
Written Report
Low-Fidelity Prototypes
Other
N/A
Designers
Developers/Engineers
Data Scientists
Marketing Professionals
C-Suite/Execs
Sales
Investors
Other
I'm not sure
List at least 1 competitor that you know of.
(Feel free to write n/a if this is a brand new concept or you don't know.)
*
Your answer
Using this Matrix, how would you describe your top priorities for this product/experience?
*
Priority 1
Priority 2
Priority 3
N/A
Help me decide.
User Task Success or Time-On-Task
Retention
Engagement
Adoption/Conversion Rates/Sales
User Happiness or NPS
Other
Priority 1
Priority 2
Priority 3
N/A
Help me decide.
User Task Success or Time-On-Task
Retention
Engagement
Adoption/Conversion Rates/Sales
User Happiness or NPS
Other
We can discuss your personas in more detail, but for now, tell us how many of each type is hypothesized
for this research project.
*
0
1
2
3+
Not sure
Technical/Expert Population
Technical or General (task dependent)
Average/General Population
0
1
2
3+
Not sure
Technical/Expert Population
Technical or General (task dependent)
Average/General Population
How many tasks or use cases do you want analyzed in this research study?
*
1
2
3
4
5+
Not Sure
What type of research sources are you looking for? (Select all that apply.)
*
Primary
Secondary
Both Primary & Secondary
Tertiary Sources
I'm not sure
Required
Enter a
secret pass phrase
that you will use to unlock your report. Send this
secret pass phrase
to Dawn Procopio in Upwork Messages.
*
Your answer
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