Issue 4: Lift the veil on drug pricing, drug costs and the role of rebates. It is profoundly disturbing to many in the Workgroup that drug prices in are negotiated through confidential agreements between pharmaceutical companies, agencies, institutions, and insurers. And that, consequently, actual drug prices are unknown. The rebate system is similarly opaque, even though Federal and State guidelines for rebates are publicly available. It is unclear why some organizations and agencies accept rebates while others do not. For the general public, and even for the well-informed layperson, it is inscrutable why one patient with one form of insurance will receive drugs that qualify for a rebate while another patient with identical characteristics but different insurance receives drugs that receive different rebates. Workgroup members understand the reality of opaque costs is unlikely to change anytime soon. But they ultimately hope for change in Federal and State policies to allow more transparency on drug pricing, drug costs and the role of rebates. Some on the Workgroup are concerned about the role of advertising in drug choice, and consequently drug costs.