Is it ongoing? Yearly? Quarterly? Monthly? A One-Time Event?
When is the target date for this activity (if applicable)?
I think the "kick-off" has already started with the why workshop's main takeaway that we are doing this work - FOR THE CHILDREN , then the spring appeal with the same theme, and discussion on the fall fundraiser having a similar theme. This would be an ongoing project and a very important part of SSMN.