Thank you for taking the time to participate in this survey. Your insights are invaluable to my dissertation on the impact of digital innovations on audience engagement in Formula One, with a specific focus on shifts in age demographics, the role of digital media, and Esports.

Purpose of the Survey: This survey is designed to gather perspectives from a wide range of Formula One enthusiasts. I am interested in understanding how digital platforms, like social media, streaming services, and Esports, have influenced your engagement with the sport. Your responses will contribute to a deeper understanding of the evolving landscape of Formula One audiences in the digital era.

Anonymity and Confidentiality: Please be assured that your participation in this survey is completely anonymous. No personal information will be disclosed or associated with your responses. All data collected will be used solely for academic research purposes and will be treated with the utmost confidentiality.

Survey Instructions:

• The survey should take approximately 5-6 minutes to complete.
• Please answer all questions as honestly and accurately as possible.
• There are no right or wrong answers – I am interested in your personal opinions and experiences.

Optional Follow-Up Interview: At the end of the survey, you will have the option to express interest in participating in a follow-up interview to share more in-depth views. Participation is entirely voluntary and will not affect your survey responses in any way.

Thank you for your valuable contribution to this research. Your insights will help research Formula One's fanbase and its interaction with digital media.

Gear up, it's lights out and away we go !