Spikes Asia - Training & development survey

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Thank you for taking this survey aimed at senior industry leaders to help us understand how the training requirements of our customers have evolved. Cheers to talent development and the future of the creative branded communications industry!

Objective of this survey:
What should Spikes Asia organise at the 2021 Festival to develop under 30’s talent
Understand senior leadership attitudes to developing their next generation of talents
Identify the skills gaps and opportunities for Spikes Asia at the Festival and year rounds.

Email *

Name *

Company *

Job title *

Job role *

What is your level of responsibility for developing talent within your company?

Are you aware Spikes Asia runs academies for young professionals? *

Yes

Have you sent anyone to a training academy at Spikes? *

Yes

Please explain why you did / did not send anyone to a training academy at Spikes *

How would you like your young talents to use Spikes Asia as a platform for learning and development? *

Rank the options from most important to least important (1st to 4th)

1st (top priority)

2nd

3rd

4th

Introduce them to ‘creativity’ and how it can help personal and work development

Improve your staff to be better in their current job roles

Reward your high performing talent

Increase their personal networks

What type of content group should the training focus more on? *

Industry-leading topics such as: Data, privacy and ethics in marketing; Brand purpose; Digital such as AI, e-commerce; Emerging markets; Creativity and effectiveness

Personal development tools like: Mental health awareness; Leadership skills; Being more efficient; Personal brand development; Practical creativity i.e. how to solve a problem quickly; Handling rejection and bouncing back stronger

What format of training do you think is the most effective: *

Rank the options from most important to least important (1st to 4th)

1st (most effective)

2nd

3rd

4th (least effective)

Hacks to learn whilst doing

Live competitions to test talent against each other

Workshops deep diving into content

Classroom style covering variety of subjects with international speakers

What are the 3 most important areas you would like your talent to be experts in? *

Spikes Asia focuses on developing talent under 30. Would you be interested in learning opportunities for your mid-level talent (30-45)? *

Yes

Please explain why you are interested / not interested in learning opportunities for your mid-level talent (30-45)? *

Is accreditation an important factor when choosing training programmes? *

i.e. is getting a certificate at the end important

Yes

Would you be interested in attending Spikes Asia as a team/department for bespoke training taking advantage of the international speakers attending? *

Yes

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