Consistency helps us maintain a unified brand for Children’s Wisconsin. Please help us protect the Children’s Wisconsin brand by following these guidelines:
- Children’s Wisconsin may only be identified as a beneficiary. For example, fundraisers should be promoted as “benefiting Children’s Wisconsin.”
- Children’s Wisconsin reserves the right to request additional information prior to approval of the event and reserves the right to decline event approval at any time if there is a conflict of interest.
- All event publicity using the Children’s Wisconsin logo (web and print) must comply with our guidelines outlined in our Community Event Guide.
- If Children’s Wisconsin is not the sole beneficiary of funds raised, organizers should state clearly on event materials the percentage of proceeds being directed to Children’s Wisconsin.
"Benefiting Children's Wisconsin" logo use agreement:
The Children’s Wisconsin name and logo are service marks of our organization and can be used only with our written permission and approval of use by you in connection with your approved event without alteration. Any other use is prohibited.
Our events team will provide you with a Children's Wisconsin benefiting logo to use when promoting your approved event. When identifying our organization on your materials, please choose from the following options:
- An event benefiting Children’s Wisconsin
- (Event name), benefiting Children’s Wisconsin
All events and promotional materials benefiting Children's Wisconsin must be pre-approved by Children's Wisconsin Foundation including; but not limited to: press releases, posters, public service announcements, brochures and advertising.