The AMA Chapter DEI Pledge- Signup
Thank you for your interest in joining our efforts to further DEI efforts across the American Marketing Association and the marketing profession and renewing your commitment for the 2021-2022 board year.

This pledge is a grassroots effort brought to life through a small group of AMA Professional Chapter volunteers from across the country. We invite chapters and their leaders to join us as we look at how we can unite as one AMA to amplify underrepresented voices and use our platform to create a more inclusive, diverse, and equitable future.

This commitment recognizes our role in this conversation, the gaps that have resulted from historic inaction, and the need for action today. We believe these commitments can be used as a foundation for chapters to integrate DEI efforts into their operation in meaningful ways.
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DEI Chapter Pledge:

We believe marketing has the power to make a difference. As innovators, strategizers, ambassadors and storytellers, we shape narratives that communicate value, create meaning, and establish societal norms.

As chapter leaders in the AMA, we recognize that there is inequity in our marketing community and organization and that we can do more to address these gaps. The catalyst of our actions stems from the unjust murders of George Floyd, Breonna Taylor, Ahmaud Arbery, and countless other lives lost due to police brutality. Our inaction and silence in the past have resulted in hurt, exclusion, and harm in ways that we cannot measure, but we are committed to rectifying this and ensuring that our efforts are sustainable and far-reaching.

Starting today, we will use our platform to better help individuals and companies support diversity, equity, and inclusion in the industry, beginning with centering and amplifying the voices of our black, brown, and indigenous communities (BIPOC). As a chapter of the American Marketing Association and as marketers representing a diverse set of industries and disciplines:

(1) We commit to recruiting and retaining BIPOC representation within our board of directors, leadership teams, volunteers, and membership.

(2) We commit to increasing BIPOC representation throughout our products and services, thought leadership, campaigns, programming, and distribution networks.

(3) We commit to building a pipeline of marketers that reflect the demographics of the populations we serve.

(4) We commit to partnering with organizations that value diversity, equity, and inclusion.

(5) We commit to further educating ourselves as to the plight of racial injustice and will use our platform to facilitate courageous conversations that promote anti-bias and anti-racism within the marketing community.

Together, we will use the power of our collective voices to outline the roles marketers can play in standing for and delivering on inclusion; the ideals, values, and principles that promote equality, respect, and unity.

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Please use the form below to sign the pledge and help us organize chapter interest and guide the development of supporting resources.

Chapters are encouraged to adopt this pledge immediately, but we recognize that not all chapters have the necessary resources. The AMA DEI Taskforce and the PCC DEI Committee are happy to offer support as needed.

For tracking purposes, only the President is required to sign the pledge; however, if you would like the other leaders in your chapter to sign it we can provide a PDF signable version of the form. Email us at amachapters.dei@gmail.com.
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