Application Form: Co-Op Advertising– Paid Social Media Campaigns
RTO3 25/26 Partnership Funding Program
Co-Op Advertising - Paid Social Media Campaigns
Applications Open: June 18, 2025 to October 31, 2025, or if fully subscribed
Questions? Please email aiden.eng@theheartofontario.com 

OVERVIEW AND OBJECTIVES: Partner with us and launch highly targeted paid social media campaigns Meta (Facebook and Instagram ads) managed by RTO3 through our expert media management vendor. These co-investments aim to increase visibility and drive qualified traffic directly to partner websites based on their seasonal and product priorities. 

CAMPAIGN DATES: Any 8 week period during 2025-26 fiscal year (April 1 2025 to March 31, 2026). Campaign period must be 6 weeks from your application date.

ELIGIBLE APPLICANTS 

1) Must be established businesses or organizations (with all required operating permits), including :

  • Legal incorporated tourism businesses, with an active CRA Business Number  
  • DMOs (Destination Marketing Organizations), tourism organizations, tourism event organizations, associations/interest groups or municipalities representing/managing tourism partners in the delivery of a specific project that has direct benefits for the tourism operators 
  • Capable of demonstrating financial and/or other capacity to execute the project in partnership (including meeting agreed upon timelines). 
2) Must operate within the RTO3 - Hamilton Halton Brant geographic boundaries (City of Hamilton, City of Burlington, Town of Oakville, Town of Milton, Town of Halton Hills, City of Brantford, County of Brant, Six Nations of the Grand River, Mississaugas of the Credit First Nation.)  

DETAILS 

  • Partnerships: $1,000 (+HST) Partner Contribution matched by $1,000 from RTO3 = Total Campaign Investment: $2,000 
  • Partner selects campaign timing (up to 8 weeks in length) 
  • All leads directed to partner’s website 
  • Partner provides campaign assets;  RTO3 and media vendor execute the campaign through a collaboration ad with partner.
  • Multiple campaigns will be permitted per applicant in this stream. Participation is first-come, first-served, but subject to equitable distribution across the total partnerships applicant group for co-op advertising campaigns.   

PAYMENT, MEMORANDUM OF UNDERSTANDING (MOU) & REPORTING

  • Invoiced upon approval; payment required immediately to confirm participation 
  • MOU signed upon approval 
  • Partners collaborate with RTO3 on campaign preparation and approvals and each provides campaign performance metrics (such as impressions, reach, clicks, website traffic, leads generated)  to satisfy Ministry reporting requirements 

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Email *
Full Name *
Job Title *
Contact Phone/Mobile Number *
Business/Organization Name *
CRA Business Number
If your business is exempt from this, please explain why and we will contact you to follow-up.
Address *
Website URL/Link *
Organization Category(ies) - Please check all that apply. *
Required
Co-Op Advertising: Paid Social Media Campaigns *
Partnership Investment: $1,000 (+HST) Partner Contribution matched by $1,000 from RTO3 = Total Campaign Investment: $2,000 (per campaign)

Multiple campaigns will be permitted per applicant for these opportunities. Awarding of all partnerships is subject to equitable distribution across the total partnership application group. Please indicate below if you are interested in multiple campaigns. 
Please share your preferred campaign dates. Each campaign can run up to 8 weeks.  *
If exact dates are not known, we will schedule your campaign based on our closest applicable campaign period. 
Please add any other notes or comments below. 
A copy of your responses will be emailed to the address you provided.
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