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Deerstone Development Website Interview Form v1.1
Understanding your preferences in regards to a website is critical to providing a great design. Answering these key questions will help streamline the design process. Your information will help us work faster, more efficiently and deliver excellent results.
Please take time to fill out as much as possible. If you are unsure about a question or if it is not important to the project, feel free to leave it blank.
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Email
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Your email
Goal & Expectations
Where do you see yourself in 1 year? 5 years?
Your answer
What are your expectations of me?
What will make you look back and say "Wow, he really did exactly what I wanted."?
Your answer
Company goals?
Your answer
New revenue you expect to get each month from the business?
Your answer
Business Questions
What is your business name (and/or organization/brand name)?
Your answer
Nature of your business? What products and services do you offer?
Your answer
Competitive advantages and unique selling proposition (why should people buy from you instead of the competition)?
Your answer
Competitive strategy?
Price (offering a better price)
Quality (offering a better quality)
Differentiation (offering a different/unique product or service)
When was your company/brand established?
Your answer
What challenges are you facing/anticipating?
Your answer
Pricing strategy?
Premium (high prices)
Good value (average prices)
Economy (lower prices)
Clear selection
What are the typical prices for your product/service?
Your answer
Target Market
Who are your top 3 competitors?
Your answer
What is your target market?
Your answer
Market segments (can your market be split into segments based on size, industry, purchasing motivations, geography, etc.)? THIS IS VERY IMPORTANT
Your answer
Age range of your target client?
Your answer
What other companies, brands, products are successfully selling to your target market THAT ARE NOT COMPETITORS OF YOURS - i.e., they sell something different than you do
Your answer
Position/Title of your target client?
Your answer
Household income of your target client?
Your answer
Average revenue per client per year?
Your answer
Demographic information on your target market?
Your answer
Geography location for your target market?
Your answer
Who are your largest/most well known clients?
Your answer
Branding Questions
What is the one thing you want your audience to remember or learn from your brand?
Your answer
Is your brand more like...
Old Navy (low end)
The Gap (middle class)
Banana Republic (high end)
Louis Vuitton (luxury)
Clear selection
If your product were a famous actor/rock star, which would it be?
Your answer
What logos do you like (please pick ones that are not in your industry)?
Your answer
What images do you want your brand to convey (e.g., conservative, fun, technical, family, cutting edge)?
Your answer
Do you have specific color preferences?
Your answer
Are there any corporate or external/interna restrictions on your imagery?
Your answer
Top 3 examples with your current brand?
Your answer
Website Questions
What is the primary goal/purpose of the website?
Your answer
What are the secondary objectives for the website?
Your answer
What measure will you use to determine the success of the website (e.g., measures of traffic, leads, online purchases, etc.)?
Your answer
What websites do you like from a design perspective (ignoring content)?
Your answer
What websites do you like from a written content perspective (ignoring design)?
Your answer
Name a website that has written content you don't like.
Your answer
How much revenue do you expect to come from the website each month?
Your answer
Do you want to be able to update the website yourself?
Yes
No
Clear selection
How many pages would you expect your website to be (ignoring store pages and blogs)?
Not sure
1-5
5-10
10-20
20-30
30-50
50-100
100+
Clear selection
Do you want to do the writing for your website?
Yes, I want to do all the writing
Yes, I want to do some of the writing
No, I do not want to do any writing
Clear selection
How would you like us to obtain photos for the website?
Our professional photographer takes pictures for you
We buy stock photos, images and media and bill you afterwards
We include stock photos in our price
You will send us all the photos needed
Do you want to make a video for your website?
Yes
No
Clear selection
Do you expect to be on the front page of Google? Provide example keywords.
Your answer
What are some possible "calls to action" for your website (e.g., "call us", "download e-book", "free presentation", "request a brochure", "get 50% off coupon")?
Your answer
What special offers do you have (e.g. "no interested for 12 months", "2 for 1 special", "free shipping")?
Your answer
Identify industry specific keywords and phrases you would like included in the content. Please only include if you target audience actually understands and uses these words.
Your answer
Identify words/phrases you would like to avoid.
Your answer
Do you require online payments? What method (e.g., PayPal or something more integrated)?
Your answer
Do you require a mobile responsive or separate version of the website to work with smartphones and tablets?
Yes
No
Other:
Clear selection
A copy of your responses will be emailed to the address you provided.
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