Social & Environmental Impact Communication in Fashion - Survey
We are working to understand priorities for brands and their customers when communicating environmental and social impact information. As a thank you for your time, we'll plant a tree on your behalf for every survey completed with our partner One Tree Planted.
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Brand or Business Name *
In which country is your main customer base? *
Number of employees *
I am a: *
How important is it for your brand to communicate your environmental and social impact with honesty and transparency? *
It is not a priority at the moment - we have others
It is a priority, it’s part of my brand’s identity
What are your other priorities? Please rank them below  in order of importance.
Attracting new customers
Increasing lifetime value for existing customers
Standing out from competitors
Increasing our product offering
Improving our product design/features
Improving service
1st - Most Important
2nd
3rd
4th
5th
6th - Least Important
Clear selection
What social and environmental areas do you think are most important to your customers? Rank the below categories 1st to 7th. *
1st - Most Important
2nd
3rd
4th
5th
6th
7th - Least Important
Environmental Concerns e.g. carbon neutral, toxin free
Social Impact e.g. employment opportunities for rural groups
Equality e.g. Black-owned, Female-owned etc
Animal Welfare e.g. Vegan, cruelty free, protects biodiversity
Conscious Consumption e.g. re-usable, recycled materials, circular rented, thrifted
Technological & Materials Innovation e.g. new materials, fully traceable
Health & Wellbein e.g. hypoallergenic
If you currently display environmental and social information about your products, how do you do this?
Communicating your social and environmental impact
If a service could help legitimise your claims or share your story towards becoming a more sustainable and ethical brand, how would this look?
If there was a service that helped you display environmental and social information about your products, how would you like it to function? *
Required
What types of visual elements do you think would resonate most with your shoppers ? *
1st Most Useful
2nd
3rd
4th
Supply Chain & Materials Maps
Images, Videos & Personal Stories
A Traffic Light Rating System
Logos Symbolising Product Values
What would be your main incentive(s) to utilise a service which helped convey and legitimise your social and environmental message? *
Required
Would you like this service to provide you with information/advice that might help you improve your environmental and social impact over time? *
Would you like the service to provide you with information/advice that might help you better understand evolving customer behaviours and preferences? *
If there was a service that helped you do all of the above, what type of contract would you prefer to pay for it? *
What would likely be the main barriers for you utilising such a service? (Select up to 2)
Are you aware of new legislation against greenwashing (e.g. Compliance with Green Claims Code in the UK?) *
Anything else you would like to share with us?
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Thank you for your time!
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