2021 Existing Float Center Questionnaire
Thanks so much for taking the time to fill out the 2021 Industry Report questionnaire.

This form is for existing centers only, and you should only fill out one questionnaire per center. IF YOU HAVE MULTIPLE LOCATIONS, PLEASE FILL OUT A DIFFERENT FORM FOR EACH CENTER.

If you haven't opened yet or are planning on adding float tanks to an existing business, you can help us out by filling out this questionnaire instead: https://forms.gle/g2vYhKVjgQ3YCQAf6

Alright, let's get crunching and gather some industry statistics!
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Where are you located?
City, State/Province, Country
When did you open your doors?
How long ago was your first float?
How many total locations do you have that offer floating?
This includes the location that you're filling out this questionnaire for.
How many float tanks do you have in this center?
Do you rent or own your location?
Clear selection
Is your shop part of a franchise?
Clear selection
Did you add float tanks to an existing wellness practice?
(As opposed to starting with float tanks from the beginning.)
Clear selection
How many float tanks did you have when you first offered floating?
How has COVID-19 affected your business?
Are you currently closed due to COVID-19?
Clear selection
How much money (that you don't have to pay back) did you receive from the government due to the pandemic?
How many months was your center closed due to the pandemic?
This includes all of 2020 and 2021 so far.
What standard length of float sessions do you offer?
What is the price (per type of float that you have) in your center for a single, full price float? Please answer using your local currency.
example: 60 minutes = $60 | 90 minutes = £75 | 120 minutes = ¥9500. Please include prices ONLY for float lengths that you offer. Do NOT include promotional or membership pricing, list only the price of standard floats. If all your floats are the same price, list the price for each length of float offered.
How many floats per month are you running currently?
How much income did your center make during its last full year of operation (2020)? (gross revenue)
This information will be aggregated and anonymous - see the 2020 Industry Report for an example. This is income for the full year of 2020, and should NOT include income from 2021. If you haven't been open for more than a year, leave blank. If not in US Dollars, add your amount and local currency under 'other'.
Clear selection
What percentage of your revenue for this center each month comes from floating?
As opposed to other services like massage or cryo, and as opposed to retail or product sales.
In the last year have you expanded at all?
(between June of 2020 and now.)
Do you offer any other forms of alternative wellness?
Now think back to when you were opening...
How long did it take you to find funding?
How much did it cost to open this center?
If not in US Dollars, add local currency under 'other'.
Clear selection
What percentage of your buildout cost came from the floatation side of your business?
As opposed to costs relating to other services that you offer, like massage or cryo.
How did you fund your center?
Check all that apply
How long did it take you to find a location?
Clear selection
How long did construction/build-out take?
How long did it take you before your first hire?
How many employees do you currently have at this center?
This is for staff who aren't owners in the business.
What has been the most difficult part of opening and running your center?
Clear selection
What marketing activities have worked the best for your center so far?
(optional: for Float Helm customers only) – would you be willing to share additional aggregate data regarding scheduling, sales, and service offerings?
Your Helm data will remain completely anonymous and will only be accessed and used in aggregate. See the 2020 Industry Report for an example. This information lets us release much more robust and nuanced information on our industry.
What's your email address? *
This is how we'll send you the final 2021 State of the Float Industry Report - - - - - - - - - - - - - - - - - - (it's also how we prevent duplicate entries when we crunch the data).
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