Dead stock is an amount of a product that a company has bought or made but is unable to sell. Storing dead stock costs money and so reduces the amount of profit a company can make
How likely would you be to buy clothes maid from dead stock?
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How likely would you be to pay more for clothes made from dead stock?
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To what extent would clothes made from dead stock be more appealing to you than regular clothes?
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To what extent are you satisfied with the level of sustainability in the fashion industry?