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Test Your Strategy
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How would you best describe your organisation?
For profit business
Government agency
Non-profit, non-profit association/trade association, charity
Other:
Clear selection
How would you best describe how work is currently structured within your organisation?
The founder/owner/CEO as well as employees all do the primary work of the organisation
The founder/owner/CEO manages employees who do the primary work of the organisation
The founder/owner/CEO is managing managers, who in turn manage employees who do the primary work of the organisation
The founder/owner/CEO has delegated profit and loss responsibility to a series of General Managers (i.e. each General Manager manages a business unit and is responsible for driving revenue and managing all of the expenses of that unit)
Clear selection
How confident are you that another company could take the opposite approach to you and be equally as successful?
For example, if your strategy was to sell 100% online, could a competitor sell 100% in person and be successful?
Not confident at all
1
2
3
4
5
Very confident
Clear selection
What percentage of your strategic initiatives would you say are the minimum required to do business in your industry today?
Hardly any
A few
About half
Most
Almost all
Clear selection
Were there any attractive directions you could have taken or initiatives you could have implemented that you rejected because they did not fit the strategy?
No, all of the good ideas are in the strategy
1
2
3
4
5
Yes, we had to reject quite a few good ideas
Clear selection
To what extent will this strategy require changes in core policies, procedures, communication approaches and/or tactical plans?
No change required
1
2
3
4
5
At least half will need to change
Clear selection
How confident are you that
department heads know, and agree on, which
departments
would be critical to the success of the strategy?
Not confident at all
1
2
3
4
5
Very confident
Clear selection
How confident are you that
department heads know, and agree on, which
jobs/roles
would be critical to the success of the strategy?
Not confident at all
1
2
3
4
5
Very confident
Clear selection
When making tactical and operational decisions, how often are team members referencing the strategic direction (not goals)?
Less than 25% of decisions
1
2
3
4
5
At least 75% of decisions
Clear selection
In strategically relevant meetings where
more than one department is represented
,
how confident are you that there is
agreement on decisions that affect all of the departments represented?
Not confident at all
1
2
3
4
5
Very confident
Clear selection
In strategically relevant meetings where
only one department is represented
, how confident are you that the decisions being made reinforce decisions being made in other departments?
Not confident at all
1
2
3
4
5
Very confident
Clear selection
Assuming that your
main
competitors also see the same market trends and future developments as you, how confident are you that your strategy is different to theirs?
Not confident at all
1
2
3
4
5
Very confident
Clear selection
If you only had 10 seconds to explain your strategy, how confident are you that could you simplify it into one statement?
Not confident at all
1
2
3
4
5
Very confident
Clear selection
How confident are you that you can
identify the
most important
5-7
interconnected activities
within your organisation that are essential to the success of your strategy?
Not confident at all
1
2
3
4
5
Very confident
Clear selection
How confident are you that you can
you identify the most important 3-5
tangible assets
(e.g. equipment, software, tools, buildings, etc.) within your organisation that are essential to the success of your strategy?
Not confident at all
1
2
3
4
5
Very confident
Clear selection
How confident are you that you can
you identify the most important 3-5
intangible assets
(e.g. brand, culture, experiences, knowledge, etc.) within your organisation that are essential to the success of your strategy?
Not confident at all
1
2
3
4
5
Very confident
Clear selection
How confident are you that you can
you identify the most important 3-5
capabilities
(e.g. research, project management, communication, social media management, etc.) within your organisation that are essential to the success of your strategy?
Not confident at all
1
2
3
4
5
Very confident
Clear selection
Given your understanding of your main competitors' strategies, what would be the most likely position of your organisation in the market if all of you were to successfully implement your various strategies?
We would likely be in the weakest position
We would fall behind
Probably no change to our relative positions
We would edge ahead
We would be in the strongest position
Clear selection
How confident are you that your strategy has identified your core challenge(s)?
A challenge is a major threat or opportunity.
Not confident at all
1
2
3
4
5
Very confident
Clear selection
How confident are you that your strategy will adequately address your core challenge(s)?
A challenge is a major threat or opportunity.
Not confident at all
1
2
3
4
5
Very confident
Clear selection
Does your strategy describe or indicate what the future will look like if you are successful?
No
We have a vision statement
We have noted our desired key results
We have a brief description
We've described it so thoroughly, it could be a movie
Clear selection
How urgently does the strategy need to be implemented?
Business as usual is great for us, so no real urgency
Business-as-usual is going well, but we don't want to get complacent
There is some urgency, but our business-as-usual is working out okay too
Urgent because our business-as-usual is not performing well
It is so urgent we may cease to exist if we don't implement it
Clear selection
How likely is it that your competitors have defined the customers segments similarly to you?
Not likely at all
1
2
3
4
5
Extremely likely
Clear selection
If your strategy was executed perfectly, would customers be so satisfied with your products and services that they would pay a premium to do business with you?
No
They may pay a 5% premium
They may pay a 10% premium
They may pay a 15% premium
They may pay a premium of more than 15%
Clear selection
How confident are you that the results of your strategy will make the lives/work of the members of the target segment better?
Not confident at all
1
2
3
4
5
Very confident
Clear selection
To what extent are insights from actual or prospective customers incorporated into your strategy?
We did not incorporate any customer insights
We essentially guessed
We did not conduct customer research, but we know them well enough to have anecdotal information
We had insights from previous research we did
We conducted customer research as part of the strategy development process
Clear selection
Does your strategy consider how people in your organisation will need to work together for it to be successful?
Yes
No
Maybe
Clear selection
If you are successful, how likely is it that your target customers would feel that you are their only real choice?
Not likely at all
1
2
3
4
5
Extremely likely
Clear selection
Considering their current strengths and weaknesses, how easy would it be for your main competitors to copy your strategy?
Very difficult
1
2
3
4
5
Very easy
Clear selection
Considering their current strengths and weaknesses, how quickly could your main competitors copy your strategy?
At least 5 years
3-5 years
2-3 years
1-2 years
Within less than 1 year
Clear selection
If you only implemented an incremental improvement in one element of your strategy, how likely is it that the other elements of the strategy would still have improved?
Not likely at all
1
2
3
4
5
Extremely likely
Clear selection
If your organisation's culture today does not change, how likely is it that your strategy would achieve its goals?
Not likely at all
1
2
3
4
5
Extremely likely
Clear selection
To what extent are team members excited to execute the strategy?
Only rewards and/or punishment would compel them to act
They are a bit jaded, to be honest
They are professionals and will do their best regardless of how they feel
They are cautiously optimistic
They are so excited we could cut their pay and they would still be happy to work on it
Clear selection
How confident are you that team members share the same understanding of what the organisation values as a result of the strategy?
Not confident at all
1
2
3
4
5
Very confident
Clear selection
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