What Do You Know About Marketing?

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An oddly specific 11-question quiz to see what you know about marketing.

1. STUDIO—What area of photography/videography does the "rule of thirds" apply to?

1 point

Setting aperture

Framing subjects

Determining frame rate

Determining how much craft services food it's okay to take

Clear selection

2. DESIGN—Adjusting the spacing between two letters in a logo is ...

1 point

Kerning

Leading

Tracking

Story

Clear selection

3. COPYWRITING—Which one of these is NOT a call to action?

1 point

Learn More

Get Started

Swipe Up

Link In Bio

Clear selection

4. MEDIA—What is CPM?

1 point

Cost Per Thousand

Clicks Per Month

Cost Per Million

Clicks Per Medium

Clear selection

5. STRATEGY—When shaping a strategy through the model of Michael Porter’s 5 Forces, one must consider: threat of new entrants, threat of new substitutes, bargaining power of buyers, bargaining power of suppliers and what?

1 point

The general economic conditions

Competition in the industry

The buyer's intent

Scalability of production

Clear selection

6. ACCOUNTS—What are the two primary objectives of an account manager?

1 point

Coordinating schedules and implementing brand standards

Answering client emails and writing briefs

Upselling services and creating pitch decks

Retaining clients and growing opportunities

Clear selection

7. CONTENT—What is the maximum length for an Instagram Reel?

1 point

15 seconds

30 seconds

60 seconds

15 minutes

Clear selection

8. PUBLIC RELATIONS—What is a boilerplate?

1 point

A code word for crisis management

A licensing agreement used by PR

SEO for PR

Your company's "about us"

Clear selection

9. MARKET RESEARCH—To minimize order bias when testing multiple concepts in an online survey, you would ...

1 point

Show concepts sequentially to everyone

Rotate the order of the concepts shown

Show concepts sequentially to some and rotate the order for others

None of the above

Clear selection

10. WEB DEVELOPMENT—In web development, what is the job of CSS?

1 point

To define how webpage elements work (buttons, form fills, menus, etc.)

To provide a place to log in and store all content

To define the look and style of the elements on the webpage

To get more people to smash that like button and subscribe

Clear selection

11. DATA & ANALYTICS—What is the difference between analytics and reporting?

1 point

Analytics is a deep dive on underlying data, reporting is showing what happened

Analytics is showing what happened, reporting is a deep dive on underlying data

Analytics happens while the campaign is in progress, reporting happens after the campaign ends

There is no difference

Clear selection

Submit

Clear form

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