(Hosts) Determinants of Purchase Intention and Service Quality Dimensions towards Peer-to-Peer Accommodation in Malaysia
Purpose of the interview
This study is to investigate the determinants of purchase intention and service quality dimensions towards Airbnb / peer-to-peer accommodations in Malaysia.
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Name
Age
Location of your house (e.g. Sabah, Kuala Lumpur)
1. In your Opinion, what are the key factors that determine the guests’ purchase intention towards Airbnb?
2. How do you create a great staying experience for your guest while they are staying at your house?
3. How do you encourage your guests to write a positive review?
4. In your opinion, what are the reasons travellers choose to stay at Airbnb / peer-to-peer accommodations over hotels?
5. What are the strengths or competitive advantages that you have as an Airbnb host? (e.g. prompt respond, warm greeting)
6. How do you improve or maintain the service quality to meet or go beyond your guests’ expectations?
7. As a host, what are the challenges and barriers that you are facing during the COVID-19 pandemic?
8. What strategies did you implement to overcome the challenges during COVID-19 pandemic?
9. From your point of view, what is your guest feeling toward staying at Airbnb? (e.g. happy, unhappy, excited, bored)
10. How do you think the reviews in Airbnb platform play an important role in formation of guests’ purchase intention?
11. How do you think the marketing strategy - word of mouth referrals? Who will be the powerful recommender of your Airbnb house?
12. If your guests wanted to stay at Airbnb, what would make them feel hard or easy? (e.g. their ability to locate your house, their ability to handle your house appliances)
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