Ground Coffee with Milk in Sachet Package
Brand, Usage and Image Study on "Ground Coffee with Milk in Sachet Package" products in Indonesia
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No Questionnaire *
RESPONDENT ID
Respondent Name *
Address
Contact Number
Email
City *
SCREENING SECTION
Introduction
Introduction
Good morning/afternoon. I am …………….., an interviewer from abc that currently is conducting a consumer research. I am going to ask your  participation this research where you just need to answer a number of questions. We are not trying to sell you anything and your data will be treated confidentially.
First off I'd like to know whether you are the one we are looking for. Thank you for your time.
Respondent Profile
S1. Are you or a member of your family works in the following industries/profession? *
S2a. May I know your age? *
Write down number
S2b. Select age group *
S3. Record Gender
Clear selection
S4. Have  you ever been invited to participate in a research/survey/ Focus Group Discussion related with [category] within the past 6 month? *
S5. In which range your average monthly household spending belongs to? This includes buying for groceries, schools for kids, transportation, salary for maids, bills for electricity and water,phones, etc) but doesn't include incidental purchase of expensive/luxury goods *
S6 What do you do ? *
S7 What is your highest education level? *
S8 What is your marital status? *
Category Consumption
S9a From the following categories, what types of beverages do you regularly consume? *
Coffee has to be circled
Required
S9b With regard to coffee, which of the following  coffee drink that you regularly consume? *
Coffee with milk has to be circled
Required
S9c With regard to coffee with milk, which of the following do you usually buy? *
Coffee + Milk in sachet package
Required
S9d With regard to coffee and milk in sachet package, what type of coffee is that? *
Ground coffee has to be circled
Required
Brand Awareness and Brand Usage
"Ground Coffee with Milk in Sachet" Category
Top of Mind Awareness
"Ground Coffee with Milk in Sachet" Category
S10a. Thinking about "ground coffee with milk in sachet", please name a brand which first come to your mind? *
Write one brand only that first mentioned by respondent
S10b. Please name other brands that you can think of? *
Write all brands that respondent mentions. Use comma sign "'," to separate brands
Aided Awareness and Usage
S11 I am going to read out brands in "ground coffee with milk in sachet" category. Please say whether you are aware or not about the following brands and whether you consumed the brand in the past.
Aware of brand
Ever Consumed
Consumed in past year
Consumed in past 6 months
Consumed in past 3 months
Consumed in past month
ABC Susu
Kapal Api Susu
Torabika Susu
Top Kopi Susu
Fresco Susu
S12. Which one brand would you say is your most often consumed ground coffee brand at the moment?
Clear selection
S13. How often do you consume [brand in S12]?
Clear selection
PURCHASE HABIT SECTION
Buying and Consumption
A1. Who is the decision maker of [brand in S12] that you usually buy? *
Required
A2. Who usually buys [brand in S12] ? *
Required
A3. Where do you usually buy [brand in S12] ?
A4 When do you usually consume [brand in S12] ? *
Required
A5 Where do you usually consume [brand in S12]? *
Required
A6 At what occasions do you usually consume [brand in S12] ? *
Required
Reason to Buy Brand
A7. The brand for "ground coffee with milk in sachet" you most often consume is [brand in S12]. Could you tell me the reasons why you choose the brand as the brand you most often consume and not other brands?
Price
A8 How many sachet of  [brand in S12] you usually buy every time you buy? 
Clear selection
A9 How much is the price you pay for each sachet of [brand in S12]?
Write down number, leave out currency sign. Use comma as thousand separator and period for decimal
Brand Image
Now I'm going to ask your opinion about the following  brands in ground coffee with milk in sachet category.
I'm going to read out a statement, you just mention which brands that you think fit with the statement.
You can mention one brand, or as many brands you like that you think fit the statement. Or you can say none if there is no brand that you think fit the statement.
A.10 Which brand(s) that you think ...
ABC Susu
Kapal Api Susu
Torabika Susu
Top Kopi Susu
Fresco Susu
None
Tastes delicious
Nice aroma
Refreshing
Indonesian Coffee
Attractive packaging
A brand for me
Made from best coffee beans
Affordable price
Often do promotion activities
Endorsed by celebrities
Easy to get/Available everywhere
Attractive TV commercials
Quality product
Brand Ranking
C1 We have 5 "ground coffee with milk in sachet" brands that I would like you to rank them based on your preference. The 1st rank is your preferred brand, 2nd rank is second most preferred and so on *
1st
2nd
3rd
4th
5th
ABC Susu
Kapal Api Susu
Torabika Susu
Top Kopi Susu
Fresco Susu
C2. Why you choose the brand (Read out 1st choice) as your most preferred "ground coffee brand with milk in sachet" and not other brands?
Submit
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