Business Background Questionnaire
To qualify for a Complementary Business Coaching Session with Hein Kruger, ActionCOACH

Note: This is completely confidential and will not be shared to anyone.
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Please complete this questionnaire to the best of your ability.
This questionnaire is designed:

1) to help me determine if there is a good fit between you and your business goals and my coaching services
2) to help make our initial coaching session as productive as possible.
1. CLIENT DETAILS:
Client Name *
Business Name *
Email Address *
Phone Number *
Location (Province / Country) *
2. YOUR BUSINESS:
Who, other than yourself, is involved in the DECISION making of your business? *
What type of INDUSTRY are you in?
List the types of products and/or services you provide for your customers.
How long have you been in business?
How did you acquire this business?
Clear selection
Describe your main challenges. *
What holds you back? Be specific.
How many hours per week do you currently work on average? & how do you feel about this?
3. YOUR MARKETING:
What makes you unique?
Why would a customer buy from you and not your competition?
How do you generate leads for your business?
Please provide estimated percentages for your leads.
For Example: 80% leads come from Social Media, 7% from flyers etc
What is your conversion rate?
I.e: what % of leads actually buy from you?
Is your conversion rate estimated or measured?
4. YOUR SALES GOALS:
Reminder: This is completely confidential and will not be shared to anyone.
What revenues and profits has your business generated in the past 3 years and what do you project for the current year?
Please put Projected, Revenue and Profit  - If you do not have 3 years history, just include the years you do have.
What percentage growth do you expect to see in the next 12 months?
How do you see this growth being achieved?
5. YOURSELF AS A BUSINESS OWNER:
What percentage of your time, on average do you devote to the following activities?
Strategic Planning?
% of time
Business Development and Marketing
% of time
Day-to-day Operational and Tactical Requirements
% of time
Trouble-shooting and Fighting Fires
% of time
% of time on other activities
Please explain
Describe your strengths as a business owner
Select the areas you need to improve on as a business owner
Expand on the areas where you need improvement as a business owner
What frustrates you with your business? *
What are your hobbies? How do you spend time outside of your business?
If you had enough time and financial resources to do anything you choose, how would you spend your time outside of your business?
Which statement best describes you?
Clear selection
6. YOUR TEAM:
How many employees, on average, have you employed in the past 3 years?
Current employees and Past employees
What team or staff challenges are you currently facing on a regular basis?
If you could make any changes to your team, what would they be and why?
7. COACH-ABILITY:
If there was one thing you could change about your business in the next 90 days, what would it be and why?
Is there any additional information you feel would be valuable for our discussion?
Please share you social media links with us so we can follow you !
Facebook, LinkedIn, Instagram, Website link etc 
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