Use of dark and light text used consistently and to draw the user's attention to different areas.

All text and images contrasts well against the background

Not all text and images stand out well against the background.

We have used a grid to help with alignment. We have used left aligned text to make our infographic read coherently.

Not all elements have been aligned using a grid, but the message is coherent.

There are inconsistencies in alignment and the message is not coherent.

We have used repetition of colour, font, shape and space to create a coherent infographic.

We have used three elements (colour, font, shape and space) in our infographic

We have used two elements (colour, font, shape and space) in our infographic

Similiar pieces of information have been grouped together - showing clear connections. Non related information is grouped seperately.

Information has been grouped, but the connections are not clear.

We have not used grouping consistently throughout the infographic. Non related pieces of information are grouped together.