We are
currently carrying out a market research study on behalf of our client who
produces and distributes a brand of products recommended by Doctors for
children who are diagnosed as being underweight or under height for their age.
This market
research study is being commissioned to help us develop new products in the
space of Oral Nutritional Supplements for children. Your opinions and input and
those of your child will help us make sure that we develop products which meet
your needs, for example, they are a favour which your child will enjoy and that
you are happy to give, they have a texture which is acceptable to you and your
child etc.
To help us
understand your needs and the needs of your child we will be asking you to
trial a number of existing projects which are on the market already, these may
be available in your country, or in other countries such as the USA. They are
commercially available products and have not be altered in any way.
All children recruited to be diagnosed with challenged
growth (being under height/ underweight), due to disease (e.g. cancer, cystic fibrosis),
disability (Cerebral Palsy) or disorder (e.g. ADHD, ARFID)
Children 3-12 years old
- All currently using/ used in the past oral
nutritional supplement (ONS)
- Parent to be the primary decision maker for ONS
& child’s diet generally
- Parent to be interested in natural/plant based
products
- Open to sweet, savoury & neutral flavours in
ONS
- None to reject liquid format of oral nutritional
supplement (ONS)
- None to have food allergies/ intolerances,
diabetes or neophobia
- Mothers not pregnant or breastfeeding
- Children to be non-rejectors of plant-based &
natural products
- Participants to be open to trial 6x commercially
available ONS products at home
- Gender of children to fall out naturally
- Research begins Week - 11th December 2023
- Parent receives £150
- There will be a pre-task - trial of the product for 3 weeks