Celebrities influence on consumer's attitude towards hedonic and utilitarian goods

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Dear Respondent,

I'm a 4th year Global Marketing student at Vilnius University who is conducting a survey on the influence of celebrities and their characteristics on consumer's attitude towards hedonic and utilitarian goods that they endorse.

The form is anonymous and data will be used for research purposes only.

Thank you for participating!

How often do you buy bottled water? *

Never

Every time

Are you familiar with this brand? *

Yes

Did you used any products from this brand in the last 2 – 3 months?
*

Yes

Please describe your overall feelings about Evian brand
*

Unapplealing

Appealing

Please describe your overall feelings about Evian brand *

Bad (This brand does not meet my needs/expectations)

Good (This brand meets my needs/expectations)

Please describe your overall feelings about Evian brand *

Unpleasant

Pleasant

Please describe your overall feelings about Evian brand *

Unfavorable

Favorable

Please describe your overall feelings about Evian brand *

Unlikable

Likable

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